We were lucky to catch up with Elizabeth Gentry recently and have shared our conversation below.

Hi Elizabeth, thanks for joining us today. Naming anything – including a business – is so hard. Right? What’s the story behind how you came up with the name of your brand?

Coming up with a business name can be tough! When we were thinking about what to call our brand, we kept coming back to the very start of the chocolate-making process: the harvest.

Most people don’t realize that chocolate starts off as a fruit on a tree. It’s a pretty cool process, and there are a lot of hardworking people behind it — the farmers who nurture the trees, harvest the fruit, and start the first steps in the process that ends with our delicious chocolate bars.

So, we chose “Harvest Chocolate” to give a nod to that important beginning, and to all the people involved in making it happen. Plus, it reflects our commitment to using the season’s best produce, supporting local and international farmers, and being kind to our planet by choosing organic and fair-trade ingredients.

It’s our way of saying: hey, we care about where our chocolate comes from, and we want you to enjoy it, knowing it’s made with respect for people and nature.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

We are Matt and Elizabeth, the founders of Harvest Chocolate in the vibrant community of Tecumseh, MI. Our journey began with a desire to bring the authentic flavors of the world’s finest cacao farms to your table, allowing you to “travel through chocolate” with every bite.

Our handcrafted collection ranges from indulgent chocolate bars to unique vegan white chocolate offerings, all designed to take you on a global flavor adventure. Looking for the perfect present? Our chocolate gift boxes offer a passport to a world of taste, making them an ideal choice for corporate gifts and personal surprises alike.

More than just a chocolate brand, “Harvest” stands as our pledge to support farmers through fair trade and organic practices, embracing the rich stories and efforts behind each chocolate bar.

Discover the Harvest Chocolate journey by following us on our website, https://harvestcraftchocolate.com/ and Instagram https://www.instagram.com/harvestcraftchocolate/ for the latest updates.

We’d really appreciate if you could talk to us about how you figured out the manufacturing process.

Yes, we do manufacture our products ourselves right here in Tecumseh, MI. Bringing in our deep culinary background from working in Michelin-star restaurants, we’ve cultivated a rich understanding of food, sourcing, and flavors, which now translates into the world of craft chocolate.

We started Harvest Chocolate using the knowledge we already had, but we also acknowledged that efficiency was key to producing chocolate bars that are both high-quality and readily available. A critical lesson we’ve learned is leveraging the help of machines for tasks that don’t compromise the quality of our chocolate bars and snacking chocolate. This approach enables us to maintain the quality while increasing our output, allowing us to manage a lot more with a team of just two.

Our chocolate journey is about merging the fine nuances of culinary art with modern efficiency. It’s about offering you an experience to “travel through chocolate” right from the comfort of your home.

We’d love to hear the story of how you built up your social media audience?

Building our audience on social media has been a gradual yet rewarding journey. The golden rule we’ve stuck to is authenticity. We started by simply using our cell phones to share day-to-day snippets of our chocolate-making process, our travels, and the joyful moments of sourcing the finest ingredients from across the globe.

Our advice for those starting out is straightforward: be yourself and interact genuinely with others. Share your journey, celebrate the cool things others are doing, and the audience will naturally gravitate towards your passion and authenticity.

Don’t underestimate the power of a genuine compliment or a friendly chat in the comments section!

Contact Info:

• Website: https://harvestcraftchocolate.com/
• Instagram: https://instagram.com/harvestcraftchocolate
• Facebook: https://www.facebook.com/HarvestCraftChocolate
• Linkedin: https://www.linkedin.com/company/harvest-chocolate/
• Youtube: https://www.youtube.com/@HarvestCraftChocolate
• Yelp: https://www.yelp.com/biz/harvest-chocolate-tecumseh
• Other: https://www.pinterest.com/harvestchocolate/