We’re excited to introduce you to the always interesting and insightful Elizabeth Eiss. We hope you’ll enjoy our conversation with Elizabeth below.

Elizabeth, thanks for taking the time to share your stories with us today Folks often look at a successful business and imagine it was an overnight success, but from what we’ve seen this is often far from the truth. We’d love to hear your scaling up story – walk us through how you grew over time – what were some of the big things you had to do to grow and what was that scaling up journey like?

Great first question! Well, the inspiration for my business evolved from consulting work I was doing about 15 years ago. I would hire skilled, contract freelancers to augment my consulting project team. I was good at finding excellent freelance talent and my clients noticed & began to ask me to find and vet freelancers for them. In the course of doing this work informally and working through the myriad of DIY job platforms, I found the proverbial gap: no human help for small business employers. I was sure I could design & build a talent platform that would do all the heavy lifting but would insert access to skilled human recruiters who would help the client hire contractors successfully.

So, in 2015, I incorporated and began to build the business model and the technology platform. In January 2017, we launched ResultsResourcing®: THE freelance staffing platform that comes with your own recruiter. You get the heart and hands of real human beings in finding, interviewing and vetting freelance choices PLUS everything great about online job board platforms. We do the work FOR you. For a small fee, we match your skill needs with virtual independent professionals, saving you time, hassle, opportunity cost and lowering your contract hiring risk. Satisfaction guaranteed.

Our business has grown dramatically year over year: growth in clients served, freelancers served and revenue generated as a result of our quality matching process. How did we do that? How are doing that still? Three key ideas prevailed during all the ups and (hard) downs of building a business:

1) Scalable business framework: our business model and technology enable us to scale up
2) Client driven innovation: we constantly listen to our clients (and the freelancers who serve them) and evolve our offerings to meet what our target clients need to be successful.
3) Outsourcing work to trusted independent contractors: we ”drink our own champagne” as the saying goes. We outsource work to appropriately skilled, performance-oriented, independent pros (& their teams) to scale operations as a hybrid workforce.

Elizabeth, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

Well, it’s definitely been a circuitous route to today! Earlier in my career, I worked in the truly fascinating world of commercial insurance. Through this window, I “experienced” nearly every industry imaginable since all businesses need insurance to manage financial risk. It was a great place to learn what makes a company successful – or not – in terms of business practices, processes, systems and most importantly people and leadership. It was highly varied opportunity to develop a resourceful, results-oriented business mind-set, a realization that “everyone is in sales”, and that every “problem” to be solved is truly an opportunity for the positive thinker.

After a time though, I felt type-cast as an insurance executive. In 2000, I left the comfort of my F500 world and joined my first tech start up. In yet another circuitous route, I ultimately became a strategy and operations consultant for early stage and small companies. This inspired me to found, launch and scale ResultsResourcing as described earlier.

I realized I had been an “intrapreneur” in corporate and found entrepreneurship compelling, however hard it is to leave the structure and security of a large company to hang out your own shingle.

Today, I’m an operations “simplifier” and expert on leveraging today’s “Gig Economy.” I draw on all my experiences to help organizations scale for impact and profit, especially solopreneurs and small to mid-sized businesses. I am passionate about empowering the purpose of others through win/win solutions for employers (buyers) and contractors (sellers) in today’s fluid talent market.

Any advice for growing your clientele? What’s been most effective for you?

The straight out answer is networking. It’s a practice and skill that has benefited my business, and me personally. I have continually engaged with intentional, professional B2B networking groups, relevant to my target market of solopreneurs and small businesses. As is often cited, “givers gain.” That fits me (vs “selling”) so, I approach each organization I join with how can I contribute to the group and to others, be it referring business or just helping out. It’s often not a one-to-one payback but, over time, my giving results in gains of prospect referrals, speaking opportunities and an ongoing forum to test out ideas as I iterate in my business.

I deliberately joined a networking group when I launched ResultsResourcing because I knew I’d have a chance to hone “my 30-second pitch” every week, and that other members would want to meet with me and provide helpful feedback (and even try my service initially)! I encourage all to find groups that can be your “power partners” and to approach networking with a sense of adventure and curiosity.

Any insights you can share with us about how you built up your social media presence?

My story is really about perseverance and working through all the mistakes I made building an online presence and using social media. It takes preparation and time to see results. We spent two years building the ResultsResourcing platform and threw up a website “skin” in 48 hours. It was not optimized for social, SEO, key words, analytics. My team and I wrote and posted almost daily. There were zero results from those DIY efforts (thankfully, networking worked!)

I eventually took my own medicine and outsourced to an experience, multi-faceted marketing team with deep skills in all aspect of demand generation, website optimization, editorial calendar and article writing (with a back-linking strategy) and constant experimentation with what drives traffic and what messaging causes clicks. It’s taken 3 years, and the website is now converting.

So, depending on your online and social strategy, invest in some high-quality advice so you get the biggest bang for your buck. Social media is a bit of a black box and the ‘rules’ are constantly changing. As a business owner I don’t want to be an expert in marketing and social but I do want to work with experts who are 100% focused on delivering social media results, to advise and guide me.

Contact Info:

• Website: https://www.resultsresourcing.net/
• Facebook: https://www.facebook.com/ResultsResourcing?notif_t=page_fan
• Linkedin: https://www.linkedin.com/company/resultsresourcing-llc/?viewAsMember=true
• Twitter: https://twitter.com/Right_Resource
• Youtube: https://www.youtube.com/channel/UCzqHZTAKOyWgEIpVftGHwXQ
• Other: https://www.linkedin.com/in/elizabetheiss/