We’re excited to introduce you to the always interesting and insightful Elizabeth Dixon. We hope you’ll enjoy our conversation with Elizabeth below.

Elizabeth, appreciate you joining us today. Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?

On my own healing journey, I saw the need to be part of a community that was on a similar path. I wasn’t able to find the community I was craving so I called it in myself. I was led to the city of New Braunfels, TX and knew I could build a community there because there were so many people but no alternative spiritual shops just yet. People thought I was crazy to start a non-traditional spiritual business in such a conservative area but they were wrong…it was needed more than ever and this lovely community just keeps growing.

Elizabeth, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I have been around stones/crystals since I was about 7 years old when I started making jewelry as a hobby. I was drawn to the crystals but didn’t know why yet, it was just therapeutic to create something with my hands. Later in life, I became a jeweler as a profession and had many other careers in the industry. I have always been interested in helping others to heal from their trauma or guide them through life’s ups and downs…to be what I needed to see in the world. It was while I was taking a class to become a life coach in 2017 that I had a profound reading with a psychic for the first time. She said that I would be leaving Seattle to go to Texas to open a shop and it was there that I would open my business and help many people. I had no idea what that would look like even though I went to business school. I never in my wildest dreams thought that I could start a business and have it be successful. I started doing everything I could to make this new dream grow when I started my business in 2019. And in the Winter of 2021/2022, I opened a storefront called The Empress. I have grown in so many ways and met so many incredible people along the way. I now employ 5 wonderful people and the team keeps expanding as awareness of my shop spreads. There isn’t a day that goes by that I am not astounded by what my life has become.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

I had to let go of everything I thought I knew about myself. All of my insecurities were in my face while opening my business, “I can’t do this” “I am not strong enough” and so many more. I had to deep dive into myself and find a way to emotionally support myself like I had never done before, on a whole new level. I had to re-write my own life’s story to reflect the resilience I have to keep moving forward even when I feel like I can’t. It’s been very rewarding to look at myself now and see how far I’ve grown and what I’ve accomplished beyond what once felt impossible.

Any insights you can share with us about how you built up your social media presence?

My social media accounts have grown organically by being authentic and putting myself out there even when it felt “cheesy” or embarrassing to push my own brand. But I saw this as another chance to build community. I really had to get out of my own way and just go for it. I have a wonderful team now, so they help brainstorm ideas and make some of the posts to help us stay on top of things. My advice is to stay consistent and make your posts when you are feeling like it and schedule them for later. Because, let’s face it, we don’t always feel like being on social media. Make it fun for yourself or you won’t want to do it. Don’t worry about your follower count, just be true to yourself!

Contact Info:

• Website: https://www.theempresstexas.com
• Instagram: https://www.instagram.com/theempressnbtx/