We caught up with the brilliant and insightful Elizabeth Caro a few weeks ago and have shared our conversation below.

Elizabeth, thanks for taking the time to share your stories with us today What’s the backstory behind how you came up with the idea for your business?

Elizabeth Caro was founded on the idea that jewelry is your luxury brand signature which represents the unique style of the owner and who proudly stands behind it. With elegance, shape, and grace.

Elizabeth Caro started her new business in the fashion jewelry industry in 2019. But it was on August 2020 when she really ran the business. Due to Covid she lost her full job as an ESL instructor, so she immediatly created a page on Facebook for selling pieces of jewelry. Soon she registered as a member of HBW (Houston Business Women) and LNH (Latinas n Heels) both associations which support and encourage business woman. “I have been learning from all members, listening and following her steps and and advice as weel. “They helped me a lot to grow my business” .

Since she was young, she has had a passion for fashion. Her mom was a shoe curator and her mother in-law was a fashion designer. “ When I looked for what to do, immediatly jewelry came into my mind. I love jewelry, especially in curating and creating unique pieces of jewelry.

Recently, she made a partnership with a small jewelry workshop to start creating unique handcrafted pieces.

Businesses require determination, constancy, passion, love and full time. This 3 years have been a learning process, of course we have more knowledge, but definitely we have grown. Our goal is to be a wholeseller! Soon.

We have worked a lot with technology, social media, these tools have provided us to expand internationally. We have shipped to France, Mexico, Netherlands, Sweden. Two months ago we partnered with Larita Boutique inside The Willow Bend Mall in Plano, Texas, and in this 2023 we will have a spot at Memorial City Centre Mall in Houston, Tx. We are extremelly happy!

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Elizabeth Caro is synonymous with elegance, sophistification, fashion shows, We curate collections that are considered luxury fashion jewelry. Every piece we try to be different and unique. This company offers an extensive range of pieces of jewelry from classic to modern that goes along with high quality, (Tarnish resistant & Hypoallergenic) design and timeless pieces such as: pearls, bracelets, necklaces, earrings, etc. those pieces are made of sterling silver over Gold Filled 18K.
Also, we handcrafted custom and beautiful designs made of pure Sterling Silver .925

Our language is sophistication and love. We engraved unforgettable moments.
We are based in Houston, Tx and we imagine our brand worldwide.

Let’s talk about resilience next – do you have a story you can share with us?

Life is a challenge and of course every goal comes with obstacles. Nevertheless if you stay focused, with faith and believing in yourself, there is no obstacle to stop you. Prepare yourself for new projects by reading, attending worshops, learn from others.

Can you share one of your favorite marketing or sales stories?

As entrepreneur you have to be a very risky person, and keep in mind that every step or opportunity is important to grow. Don’t feel dissapointed if you dont have your investment back. Find opportunities sometimes are not easy or take time to come, but when they come go over them, learn for that, and keep moving.

Contact Info:

• Website: www.elizabethcaro.com
• Instagram: @elizabethcarostore
• Facebook: @elizabethcarostore
• Twitter: @elizabethcarous
• Youtube: @elizabethcaro
• Other: Tik Tok : @elizabethcarostore