We’re excited to introduce you to the always interesting and insightful Elizabeth Bethany. We hope you’ll enjoy our conversation with Elizabeth below.

Elizabeth, thanks for joining us, excited to have you contributing your stories and insights. Did you always know you wanted to pursue a creative or artistic career? When did you first know?

I fell in love with fashion and design in high school – which is such a tough time for anyone growing up. This was the era of scene and emo fashion and music, which became my sanctuary and creative outlet. I didn’t really fit into the rest of the world, but this community of misfits became my home. I remember walking into the sewing room on my first day of school, and immediately knew what I wanted to do with my life. On the weekends, I took extra fashion design classes at a college in Philadelphia, and eventually went on to receive a degree in Fashion Merchandising. I’ve always known that corporate life wasn’t for me and that I would find a way to express myself creatively and share my perspective with the world.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I’m an independent fashion designer and the owner of my brand, Frequency Collection. I create dark, witchy, goth style clothing and lingerie that radiates sensuality and magic. I use unique materials such as straps, chains, and metal hardware, and every piece is carefully handcrafted at my studio in Phoenix, Arizona.

I describe my stye as dark glamour, fashion witchcraft, and ritual fashion. My tagline is “Empower your frequency” as the goal of my work is to help you feel radiant in your own unique essence. I’m fascinated with the practice of “glamour magic”, which is using fashion and beauty to transform our energy and the way we feel and express ourselves.

I originally started my clothing design journey as a crochet artist, making festival and rave outfits for myself and my friends. Going to events like raves and music festivals was incredibly inspiring, as these are places where everyone is encouraged to dress as the most wild and creative versions of themselves. Eventually I began sewing, and Frequency Collection as we know it was born. I’ve been running my brand full time for about 3 years, and have absolutely loved every second of it.

My favorite part about running my business is the way customers feel when they wear their Frequency designs. I can’t tell you how many messages I receive of people saying they put on their outfit and have never felt more confident in their own skin. Helping other people to express themselves creatively and to feel empowered is my passion and life’s work, and it’s an honor to see how my art can help other people feel so good.

My work is inspired by many different subcultures that I’m a part of – goth culture, witchcraft, raves and music festivals, metal and hardcore music, tattoos, and I’m also a fire dancer and bellydancer. I’m really proud of how far I’ve come in 3 years, and I have huge dreams of where I can take this brand in the future.

Any insights you can share with us about how you built up your social media presence?

Social media has been a huge part of growing my community and audience, and it’s also a place where I get to express myself creatively in a different way. As an independent artist, I’m not only a fashion designer, but also a content creator, since this is how I share my work online. I really enjoy the art of creating my photos and videos, and curating the vibe in which I portray my work. I feel blessed to live in a time where we can share our craft online and reach millions of people across the world.

People enjoy my social media presence because it’s not just about fashion – I share captivating content like dancing videos, empowerment inspiration, witchcraft tips, and beautiful aesthetic photo shoots. We live in a world of faceless brands and huge companies that lack heart and true connection. People love to connect with artists and creatives, and this is a super power that I am honored to have.

My advice to any artists who want to build a community on social media is to let go of what other people think of you, and share what makes you authentically you. It doesn’t have to be perfect – start where you are, even if it’s messy and imperfect. Share what makes YOU feel good, even if no one sees it at first. It takes time to build a community, so keep going! People will be able to feel your essence, even through a phone screen. Eventually you’ll find the people who resonate with your art and message, and they’ll fall in love with your unique vibe.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

The biggest thing I had to unlearn and overcome was “imposter syndrome”, that feeling that I don’t belong in the ranks of successful fashion designers. Although I have some formal education in design, I am mostly self taught, and for now I run my brand completely by myself. At first there was this feeling of “who do I think I am, what am I doing, no one cares about my art”. Talking to other artists, I realize how common this is, and how difficult it can be to let go of.

It’s important to remember that every successful person begins at zero, and in the end, no one really knows exactly what they’re doing. Art is all about experimentation and expression and trying new things that have never existed before. It took some time and effort of cultivating confidence, but now I realize that I do have a place in the world as a successful fashion designer. All art is valid, all artists are important, and all perspectives deserve to be seen and appreciated.

Contact Info:

• Website: www.frequencycollection.co
• Instagram: instagram.com/frequencycollection
• Facebook: https://www.facebook.com/frequencycollection
• Linkedin: https://www.linkedin.com/in/elizabeth-bethany-b249752b
• Youtube: https://www.youtube.com/@frequencycollection

Image Credits
WulfenBear Media Lizzie Rose Media CNS Photo