Alright – so today we’ve got the honor of introducing you to Elise Hassall. We think you’ll enjoy our conversation, we’ve shared it below.

Hi Elise, thanks for joining us today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

Growing up with an alcoholic and abusive father had a profound impact on my life. It left me with low self-esteem and a constant need to find the beauty in every situation. However, my love for photography provided an escape from the harsh reality of my childhood and helped me see the world in a new light.

As a photographer, I learned the power of perspective and self-satisfaction by creating beautiful images that captured the essence of my subjects. Evaluating my subjects and visually producing their beauty allowed me to see the world in a more positive way and gave me the confidence to pursue my dreams.

When my daughter’s father and I separated, I became a single mom and knew I needed to make a change in my photography career. I wanted to work during my daughter’s school hours so I could provide a positive childhood for her. That’s when I discovered real estate photography.

Real estate photography allowed me to showcase the beauty of homes and properties, and my skills quickly excelled. Within two years, I took over the company. Every image I produce is carefully crafted to elevate not only myself but also the company and the agents that I work with.

Photography has been a powerful tool in helping me overcome adversity and build a successful career. It has taught me to see the beauty in every situation and to approach life with a positive attitude. Through my work, I have been able to create something beautiful and meaningful, and I continue to strive for excellence in everything I do.

As a single mom, I am proud to have found a career that allows me to provide a positive childhood for my daughter while pursuing my passion for photography.

Elise, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

LUX photo and video is a premier real estate photography company specializing in high-quality photography and videography services for real estate professionals. Our team has extensive experience working with real estate agents, brokers, and developers to showcase their properties in the best possible light. We offer a wide range of services including HDR photos of both the interior and exterior of properties, aerial photography, walk-through videos, and advanced editing techniques such as virtual staging, object removal, and lawn repair. Our unique marketing advantage includes a personal client center that provides agents with a property website featuring branded and unbranded slideshows, lead captures, and social media integration. With LUX photo and video, you get a one-stop-shop for all your real estate marketing needs.

How’d you build such a strong reputation within your market?

As the owner and visual artist of Lux Photo and Video, I believe that our reputation has been built on both the quality of our products and the personal relationships we’ve developed with our clients and agents. I consider my agents to be like family, and I care deeply about them. I am incredibly fortunate for the relationships I have built with them over the years. I believe that good things spread, and our company has grown through word of mouth as a result of consistently delivering high-quality products and services. As a visual artist, I have a strong understanding of the technical aspects of photography, such as lighting, framing, and color theory. I coach and advise my agents on how to prepare for shoots, and I am always honest with them. They trust me enough to ask for my advice on whether they should spend more on add-ons because they know that I don’t respond out of greed. By consistently delivering value, establishing personal relationships, and maintaining a commitment to excellence, I believe that we have built a strong reputation within our market.

Have any books or other resources had a big impact on you?

In my 37 years of general life experience, I’ve developed a philosophy that guides my approach to business. I believe in being myself and not putting on a show just to appear more professional. I was born and raised in the Midwest, where common courtesy is a way of life. I know that I’m a talented photographer and have a lot of knowledge, but I also understand that I don’t know everything. Staying humble and open-minded allows me to continue to grow and learn.

I’ve put together a great team at Lux photo and video, and we complement each other well while striving for consistency. I have a business coach in New York and a mentor in Texas who I respect and learn a lot from. I look up to role models in the industry and attend photography conventions to stay inspired and learn new things.

My ex father-in-law is my entrepreneurial inspiration, and I’ve chosen my human resources based on talent, ethics, success, and determination – all traits that I admire. I know that these qualities are essential for success in any business, and I’m confident that my approach will continue to serve me well as I grow my photography business.

Contact Info:

• Website: https://www.luxphotoandvideo.com
• Instagram: https://www.instagram.com/luxphotoandvideo/
• Linkedin: https://www.linkedin.com/feed/

Image Credits
Elise Hassall with Lux Photo and Video