We caught up with the brilliant and insightful Elisa Mula a few weeks ago and have shared our conversation below.

Hi Elisa, thanks for joining us today. Let’s start with the story of your mission. What should we know?

I have shifted my focus to security practices that rescue kids from malicious activity and protect them in their everyday lives.

Elisa, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

Elisa Mula formed EM Designs, LLC in 2004 to achieve her vision of creating a consulting business and to pioneer efforts that would challenge existing paradigms in business management. Focused on an industry in which she had extensive education and years of experience – Ms. Mula was able to leverage her expertise for the benefit of EMD specifically and her overall professional goals.

Physical Security is one to which Ms. Mula has dedicated more than a decade of her life, developed an unparalleled network of professional colleagues, and demonstrated an unrelenting work ethic. During her immersion in the Physical Security industry, Ms. Mula worked on the manufacturing, integration, and consulting aspects of the industry, while simultaneously securing her Masters’ Degree in Protection Management from John Jay College. During this time, Ms. Mula expanded her knowledge in the area of video surveillance, access control, biometrics and artificial intelligence; and more specifically, how these technologies play a larger role in developing best practices within a variety of security programs.

Her depth of experience allowed her to develop her practice with both public and private sector security professionals. These partnerships have imparted a distinctively fresh and inimitable perspective that allows Ms. Mula and EMD to offer a new means of recognizing, evaluating, and remediating threats and vulnerabilities.

Can you tell us about a time you’ve had to pivot?

I launched my security a year before COVID. Things were going according to plan. I had just landed a very large contract with a major firm that was actively working on the new “Penn Station” in NYC. Then the world shut down. I lost all projects except one which kept me afloat till the world reopened. In January 2022, I started to see some movement where I was able to pivot toward a 100% consulting firm. That is where I am today.

What’s a lesson you had to unlearn and what’s the backstory?

The lesson learned is that I don’t have to stay within the construct of what the industry thinks I can do. I have been involved in many areas of the industry and I keep reinventing myself to branch out. It’s worked well. I am still getting business and I think my customers just look at me as someone who is capable of supporting them on many levels. I am not one dimensional and they value that.

Contact Info:

• Website: www.elisamula.com
• Instagram: https://www.instagram.com/emd_nyc/
• Linkedin: https://www.linkedin.com/company/2299687/admin/
• Youtube: https://www.youtube.com/channel/UCqqVmnOnM_N28VSARYm4EHA

Image Credits
Elisa Mula