Alright – so today we’ve got the honor of introducing you to Eliana Konsker and Brigitte Canty. We think you’ll enjoy our conversation, we’ve shared it below.

Hi Eliana Konsker and Brigitte Canty, thanks for joining us today. One of the things we most admire about small businesses is their ability to diverge from the corporate/industry standard. Is there something that you or your brand do that differs from the industry standard? We’d love to hear about it as well as any stories you might have that illustrate how or why this difference matters.

At ZERO, we differentiate ourselves from the industry standard by promoting the highest level of sustainability in the fashion industry with 100% transparency. Every clothing and accessory item on ZERO undergoes rigorous scrutiny, considering aspects such as fabric sourcing, composition, dyes, and end-of-life solutions. We ensure safe working conditions and living wages for all employees, emphasizing environmental and ethical standards throughout the garment’s entire life cycle. These efforts showcase our dedication to diminishing greenwashing and redefining industry standards, allowing consumers to shop with confidence, knowing that each purchase aligns with their values.

Eliana Konsker and Brigitte Canty, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

We are Eliana Konsker and Brigitte Canty, the hearts and minds behind ZERO. Our journey started at the University of Southern California, where we instantly became best friends though our backgrounds differed. All of Eliana’s expertise was in fashion and Brigitte’s work had been in environmental science. We quickly bonded as we shared a deep concern about the environmental impact of the fashion industry. Surrounded by our consumption-obsessed peers, who had a constant influx of boxes from Amazon and other fashion giants, we felt compelled to make a difference. That’s when the idea for ZERO was born. At ZERO, we are more than just a brand; we are a movement dedicated to changing the fashion industry and the practices within it. Our mission is clear: fuel intentional consumption by connecting individuals to brands devoted to the planet and its people.

What sets us apart is our unwavering dedication to our values. We pride ourselves on being a marketplace that not only provides high-quality, fashion-forward products but also contributes positively to the world. We are the solution in a world cluttered with greenwashed fashion practices. At ZERO, we simplify shopping sustainably. We’ve removed the guesswork, making intentional choices effortless.

We are incredibly proud of our reenvisioning of the industry as it stands today. Gone are the days of endless consumption and poorly made fashion. ZERO proves that a consumer can have style, quality, and ethics. When shopping on our website, your purchase is more than just a transaction; it is meaningful, and together, we are making a significant impact on the fashion industry and the world–while still prioritizing style.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

We had to unlearn the idea that perfectionism was essential for success. Perfectionism often leads to inaction. The turning point came when we realized that perfectionism, while well-intentioned, was hindering our progress. We recognized the importance of getting our product live and in the hands of our customers. By doing so, we could gather real-time feedback and understand the exact needs and preferences of our customers. Rather than building your version of perfection in isolation, it is vital to embrace the iterative process. Unlearning the notion that perfectionism was essential enabled us to meet the evolving needs of our customers and continually improve our platform.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

Our reputation within the market has grown organically because at ZERO, we’re not just another marketplace; we’re a mission-driven force. We founded ZERO with a clear purpose: to cut through the noise of consumption and create a platform for meaningful impact. We are driven by our mission and exist solely to create change. Authenticity and transparency are easily recognizable, especially when integrated into every aspect of a business.

Contact Info:

• Website: https://shopzero.co/
• Instagram: https://www.instagram.com/shopzerofficial/
• Facebook: https://www.facebook.com/shopzero.co
• Linkedin: https://www.linkedin.com/company/shopzerofficial/
• Other: https://www.tiktok.com/@shopzerofficial

Image Credits
Dan Simantov