We caught up with the brilliant and insightful Elia Paulina González a few weeks ago and have shared our conversation below.

Hi Elia Paulina , thanks for joining us today. One of the most important things small businesses can do, in our view, is to serve underserved communities that are ignored by giant corporations who often are just creating mass-market, one-size-fits-all solutions. Talk to us about how you serve an underserved community.

We create magic. Thanks to the privileged people who come to therapy or purchase our services, we provide psychological care to women victims or survivors of violencia that cannot afford their psychotherapy treatment.

This story also starts from my own experience. During my university stage I wanted and needed to go to therapy because I was in a violent relationship, unfortunately my parents could not finance it on a regular basis or support me as they would have liked. That would have helped me a lot to get out of that type of relationship sooner, that’s why I created this non-profit, so that no woman has to wait or limit herself to being treated from psychological support.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

My name is Elia Paulina González, I was born and raised in Tijuana “the corner of a country in the need of peace”

What do I do? I create opportunities, opportunities to heal, opportunities to grow and consequently opportunities to be.

I managed to start my company and non-profit due to an extremely violent work outcome, being a victim of narcissistic abuse in that place. When I left that place, I decided to create a business idea to encourage women to go from being victims to survivors. This is how Mind it! was born, a space where we provide mental health and gender perspective services through psychological therapy and workshops: for individuals and companies.

We do not solve the lives of our patients, they do it on their own thanks to the fact that we accompany them to heal the greatest pain and laugh for the greatest triumphs and loves of life. We exist because we believe that no one deserves to live in suffering, and that is why we create community: each person who participates with us contributes to provide therapies from our non-profit: Mind it! FUND, and for all patients we attend 24/7 emergency calls and we immediately schedule first sessions without having to be on waiting lists.

Our psychotherapy offices are in Tijuana, Mexico City, Guadalaja, Monterrey, but we help people all over the world thanks to the online practice.

What makes me proud are each of the team members, because of them we continue to grow and have a purpose in life. Each of them believes in what we do and for that I will always be grateful.
we are not the typical psychotherapy space. We create experiences in equality, equity and inclusion by having gender specialists and feminist psychologists, as well as certified masculinity therapists, in order to also accompany the transition “from machos to men”. Our social media content is all about feminism and mental health, gender experiences and healing. To learn together to face life with humor, strength and love.

Apart from being passionate about what we do, we also like fashion, so you can find our “Go to therapy” t-shirts in the amazing FAKAP store, with local, national and international shipping. And since what we do, we do it with a cause, with these t-shirts you are also contributing to the therapy treatment of our non-profit.

We call ourselves Mind it! because we should all care about healing, creating opportunities, improving ourselves and improving the world.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

The focus on gender perspective that is so lacking within mental health services and training in companies, and of course humor, humor to go to therapy, to overcome breakups, to heal childhood and even to love oneself. We make sure that our content can be understood by even 9-year-old girls. Because an informed woman is an empowered woman, but an empowered one always empowers others.

With this, companies and people began to follow and recommend us. When we least realized it, companies already knew us for our work and activism in gender and care for women.

What’s been the best source of new clients for you?

Women in HR or in leadership positions:

Because they are part of it, they understand the experience of being a woman and are able to identify the great impact that these services can have on their collaborators (even saving someone’s life) and consequently on their company, and that is also been smart!

Influencers:

People with communication platforms or alliances that link us with others to make what we do visible, or to provide information to the rest of the communities, so together, we bring more care and prevention information to the public.
Also by allowing us to let the public know that we exist for all women who are looking for accessible or free psychological support. Because currently, we seek to support Hispanic women in the US and for that, we need more channels and greater dissemination.

Sisterhood: women connecting us with other women, this has been a great key in our growth.

And last but not least, our patients:
because they trust us, recommend us and they follow us in every step we take. Because they feel proud to come with us not only for their own process, but for the impact they are generating.

Contact Info:

• Website: https://mindithealth.com/
• Instagram: https://www.instagram.com/mindithealth/
• Facebook: https://www.facebook.com/mindithealth
• Linkedin: https://www.linkedin.com/company/mindithealth/?viewAsMember=true
• Youtube: https://www.youtube.com/channel/UCEuTX4SrVVjY0HYTS5yqr-g
• Other: https://www.instagram.com/minditfund/

Image Credits
Ruta 2