We’re excited to introduce you to the always interesting and insightful Elena Shramko. We hope you’ll enjoy our conversation with Elena below.
Elena , looking forward to hearing all of your stories today. How did you come up with the idea for your business?
I always had a great passion for jewelry design and fashion. I have a deep appreciation for jewelry, because jewelry can always emphasize and underline an image and a style. I always enjoyed wearing jewelry, crafting items that sparked the desire to create something special. I am getting an inspiration from various cultures and art movements. I really enjoy keeping an eye on current fashion trends or customer preferences can highlight emerging styles.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
I was always involved in fashion that’s why I think female jewelry often features designs that are considered traditionally feminine, such as floral motifs, intricate detailing. Also, I really like that the most jewelry is becoming gender free or unisex and it makes me feel great because I have a bigger field to create. Jewelry can hold significant personal meaning, symbolizing love, friendship or personal identity. Female jewelry trends can change with fashion cycles, influenced by social media or celebrities. Jewelry often serves as a form of self-expression. So most people choose pieces that reflect their personality, beliefs, life experiences making their jewelry choices deeply personal.
Any thoughts, advice, or strategies you can share for fostering brand loyalty?
I really love to communicate with people and make them happy as my customers. I am getting very satisfied when they get what they want, they feel beautiful or handsome and fulfilled. Brand loyalty involves a combination of effective communication, personalized experience and ongoing engagement strategies. I think the most important for any customer to feel safe and trust you so when I build personalized relationship with my customers and trying to be open and honest with them then they become very loyal. Plus, people feel when you are really involved in the process and I love when they ask me advice how to stylize their jewelry. I enjoy helping them here, indeed.
What do you think helped you build your reputation within your market?
Building a strong reputation takes time and effort, but its an important aspect of long time process. By focusing on quality, customer engagement and transparency I was able to cultivate a reputation that fosters trust, loyalty and positive feedback. Building a reputation is a multifaceted process that typically involves several key strategies and practices such as consistent quality, active communication, transparency and honesty, exceptional customer service. Another important aspect is showing my customers the knowledge of jewelry industry and this aspect builds a trust and interest because they also learn something new and they get involved in the process more carefully.
Contact Info:
- Website: https://www.pantherdeluxe.com/
- Instagram: https://www.instagram.com/iampantherdeluxe/profilecard/?igsh=bjJybGtlbGk5cmk4
- Other: Tiktok: https://www.tiktok.com/@pantherdeluxe?_t=8rVDwOEsHNe&_r=1
