Alright – so today we’ve got the honor of introducing you to Eleanora John. We think you’ll enjoy our conversation, we’ve shared it below.

Hi Eleanora, thanks for joining us today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

Our mission is to create unique crystal jewelry to uplift our customers using the metaphysical properties of crystals.

Crystals are not just physically beautiful. They have an energetic frequency or vibration that helps the wearer to become better versions of themselves by being catalyst of positive change.

Our goal is to design unique pieces that give meaning and hope to each of our customers.

Eleanora, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

What began as a service to self turned in a service for others. Our family business began when my daughter and Co-Owner, Jovine, made her first pair of earrings during the pandemic. She was furloughed from the restaurant industry and wanted to use that time to make crystal jewelry that she could wear not only for it’s beauty but it’s metaphysical properties.

After seeing how beautifully she crafted earrings for herself, my daughter & Co-Owner Faith and myself, told her she should sell them. We then joined in the creative process making bracelets, necklaces, pendants, rings and keychains. We made sure each item came with a description of the crystals and its properties.

For customers who wanted a custom design, we turned to their natal chart to find the crystals that would work with their sun, moon & ascendant zodiac signs.

Another popular jewelry design with our customers are our chakra jewelry. Again, crystals are selected based on their natal charts to bring balance, clarity and positive change in their lives. Each customers gets a free pdf or their natal chart and a handout of all the crystals used to make the jewelry and how it can be used to reach their goals.

Little did we know that our dream of helping humanity would come in the form of crystal jewelry to bring awareness to their inner strengths especially in the times were living.

What’s the most rewarding aspect of being a creative in your experience?

For us, the most rewarding aspect of what we do is seeing joy our jewelry creations brings to people that buy them. It’s especially satisfying when people read the description cards of the jewelry they picked out and see that the properties of the crystal was exactly what they were needing to become the best versions of themselves.

It feels good letting them know that they intuitively chose what they needed.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

I believe our uniqueness, craftsmanship and quality of jewelry is helping us build a distinctive reputation in our market. We take crystal jewelry into a metaphysical level were people become more aware of it’s benefits, especially when wearing them than ever before.

Contact Info:

• Website: www.spirittreasuretrove.com
• Instagram: https://instagram.com/spirittreasuretrove
• Facebook: https://www.facebook.com/SpiritTreasureTrove/
• Linkedin: https://linktr.ee/sttrove

Image Credits
Jovine Marcotte, Faith John & Eleanora John