Alright – so today we’ve got the honor of introducing you to Eglantine Chauffour. We think you’ll enjoy our conversation, we’ve shared it below.

Eglantine, looking forward to hearing all of your stories today. Naming anything – including a business – is so hard. Right? What’s the story behind how you came up with the name of your brand?

When we looked at naming our business, ENA Wines, we first wanted a short, simple and universal word, easy to remember and pronounce in any languages. So, a 3 letters name was perfect. The acronym ENA stands for “Eglantine & Alberto” and also represents “Europe & America.” This dual significance reflects our geographic roots – being from Europe and living in America – and mirrors the blending of Old World and New World influences in our winemaking.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

At ENA, our journey into winemaking is a poetic union of backgrounds, blending Eglantine’s roots in Cote d’Azur-Provence and Alberto’s Milanese passion for fermentation. Fate intertwined our paths in Margaret River, Western Australia, in 2010, and since then, we’ve shared a love for crafting vibrant, elegant, and complex wines that transport you to unique places and times. In 2019, fate led us to Mariah Vineyards on the Mendocino Ridge AVA, a magical place that inspired the birth of ENA.

Unique Approach:

ENA wines are our narrative, made to be shared and enjoyed, inviting you into a journey with every sip.
Environmental Consciousness: We prioritize sustainability, working with vineyards farmed under eco-friendly principles and adopting practices to reduce waste and carbon footprint.
Assertive Winemaking: Our approach is assertive, letting the vineyard’s expression shine, with minimal intervention, native yeast fermentation, and careful barrel selection.
Proud Achievements:

Message to Clients/Fans:

Crafted Passion: Every bottle of ENA reflects our love for winemaking and our global journey in viticulture.
Environmental Stewardship: We care for the environment, producing wines with a conscious approach.
Magic of Mariah: Discover the enchantment of Mariah Vineyards in every sip of ENA wines.

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

At ENA, we prioritize building lasting connections with our clients and nurturing brand loyalty through thoughtful engagement. Our wine clubs serve as a cornerstone in this effort. Through the wine clubs, we establish a direct line of communication with our clients, offering them exclusive access to new releases, limited editions, and personalized experiences.

Any advice for growing your clientele? What’s been most effective for you?

The most effective strategy for growing our clientele has been centered around personal connections and genuine engagement. Organizing tastings, meeting people face-to-face, and sharing our passion directly with them have proven to be powerful catalysts for growth. Through these intimate experiences, we not only showcase our wines but also create meaningful connections, allowing individuals to connect with our brand on a personal level.

Openly sharing our winemaking process, values, and stories adds authenticity to our brand. Clients appreciate transparency, fostering trust and long-term relationships.
Overall, our commitment to personal engagement, genuine passion, and creating memorable experiences has proven to be the most effective strategy for attracting and growing our clientele. It’s not just about selling a product; it’s about building connections and sharing our love for wine with a broader audience.

Contact Info:

• Website: https://www.enawinemakers.com
• Instagram: enawinemakers
• Facebook: enawinemakers
• Linkedin: enawinemakers

Image Credits
Eglantine Chauffour