We recently connected with Eduardo Gonzalez and have shared our conversation below.

Eduardo, looking forward to hearing all of your stories today. Let’s start big picture – what are some of biggest trends you are seeing in your industry?

The animation changes very fast, it is very difficult to stay ahead of the curve. Every year the styles and fashions change. At some point the best thing was 3d animation, it went out of fashion and customers no longer wanted anything in that style, now they wanted 2d animation. When one finally masters that animation and the programs to make it already became fashionable another type of animation, for example recently all customers wanted those animations in which a hand was tracing objects. Soon nobody wanted that and now they were looking for very simple animations like Motion Graphics. It is a great challenge to stay ahead of the curve in this industry.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I am a 2d and 3d animator who lives and works in Mexico City, I have been working on this for more than 30 years. When I started in animation, there was no school, much less a university in Mexico to learn animation. Today there are animation careers in many universities and thousands of courses. I started in this because I really like to draw, I’m always drawing characters and imagining worlds. I had to learn on my own and through courses I had to take abroad, in the USA and England. Today it is very easy to learn through courses on Youtube. In my old times animation could be sold very good, it was expensive and there were very fews companies. Today the business is complicated, now clients can create their own animations with free or very cheap tools. Creativity is at least in Mexico a great frustration many times, cause must clients want the same that others have alredy made, the companies are very scared to be disruptive or very creative. As our clients are mostly corporations, banks, insurance companies, etc…The secret is not to give up, work in your own projects just to have fun and develop your creativity. For example, I created a video page on Youtube called Mexiconectado, everything is created by me, from 2d characters to 3d modeling of buildings, the script, everything is mine, and it helps me learn to do new things, there I have no creative limitations of clients and it helps me to express the two things that I like the most, animation and the history and architecture of Mexico.

How’d you meet your business partner?

We created the company around the year 2000, at that time we were three. I, who had finished my degree in advertising, one of my best friends of the same career and my partner who was a reporter and had studied communication. We created the company in a coffee shop by making drawings on a napkin. What I would give to have that napkin today. When I finished with my partner things got very difficult, it was thanks to the third partner that we managed to get ahead. She eventually left Mexico to look for other options. My partner and I had very complex moments, more than twice we announced that we would close due to the lack of customers or the economic problems of Mexico. Many times we were nothing to give up, but from every stumble we managed to get up. We have been in quiet waters for more than 10 years without great scares and happy with what we have achieved. We started working three in my house and we get to have are own place with around 5 to 7 more employees.

Can you open up about a time when you had a really close call with the business?

The business started in my own house, I separated my apartment into two areas, one was where I lived and another where the first three founders worked. Then there were 4 of us, then 5. The time came when we had to look for an exclusive space for the office and recover my privacy. There were many very complicated moments that hurt to remember. Having to lay off employees is one of the hardest things there is. The first years were always ups and downs.
We had to borrow money from family and friends who never stopped believing in us. After many years, in which we thought several times about giving up, we achieved a healthy company that fills us with satisfaction and gives us work to more than 6 people.

Contact Info:

• Website: dinamicagenerica.com
• Facebook: https://www.facebook.com/dinamicagenerica/
• Youtube: https://www.youtube.com/@dinamicagenerica8072
• Other: https://www.facebook.com/mexiconectado/