We’re excited to introduce you to the always interesting and insightful Edgardo Rodriguez. We hope you’ll enjoy our conversation with Edgardo below.

Edgardo, looking forward to hearing all of your stories today. What did your parents do right and how has that impacted you in your life and career?

First of all my parents sacrificed all luxuries for themselves to ensure I had the best education possible while growing up in a somewhat rough neighborhood in Cabo Rojo, Puerto Rico. They knew that would be the way to provide me more opportunities to be a successful adult. They thought me to respect everyone and to treat everyone as equals. They though me to never settle and to never give up in achieving my goals, but must importantly they thought me to always strive to be the best at whatever I do. They thought me to love and appreciate my Puertorican roots, to embrace my heritage and culture, and to always be proud of who I am and where I come from.

Edgardo, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

My name is Edgardo “Big Ed” Rodriguez, and I am the founder/owner/master spice blender/flavor creator of Spicy Caballero Seasonings, a producer of multi-award winning, all natural, small batch craft seasonings and rubs based out of Fate, Texas. Spicy Caballero offers the most flavorful Puertorican/Latin inspired seasoning blends on the market. As a proud Puertorican putting the flavors of my culture and my childhood forward is a priority in everything I create. With that we blend in some of the classic flavors of Texas BBQ and other international cuisines to create a very unique lineup of products, that eliminates the guesswork in the kitchen when it comes to enhancing flavor and creating memorable meals for the entire family to enjoy. From the chilihead to the most discriminating pallet and the person on a low sodium or sugar free diet, our award winning blends have all the bases covered.Over time, making the most flavorful fiery blends on the market, Spicy Caballero has become a leader in the spicy seasonings game. As a chilihead myself and a grower of some of the hottest pepper varieties on the planet, I have developed a lineup of blends that not only bring some real heat to the table, but also have the perfect balance of flavor and heat, I have achieved that by blending together our flavorful blends with blends of painstakingly curated chilies from around the world, rather than taking the CHEAP and easy road many take by using extracts and artificial heat enhancers. Our medium heat Spicy Borikua blend was elected best spicy rub at the International Flavor Awards “Spicy Awards” in late 2021 and won multiple awards at the National Fiery Foods and BBQ Festival in Albuquerque, NM in 2022, just a short couple of months prior to its commercial debut. If you like extreme heat, you should give our Texas Creeper blend a try. That is the one folks who cant find anything hot enough come back to over and over once they discover it. We also have a full line of completely mild blends everyone in the family can enjoy. Our seasonings blends are right at home in the kitchen, smoker, or grill.

How’d you build such a strong reputation within your market?

The seasoning or spice industry is flooded with options, so in order to stand out and build a solid reputation and following, you have to be different and put together an honest product. BY hones product I mean, giving your customers their moneys worth. I take pride in creating a product made of the freshest ingredients available, without fillers, artificial flavor enhancers, MSG, or capsaicin extract for heat. To stand out from the bunch I bring our Puertorican roots into play and to that I take inspiration from the many different cultures whose food I have experienced, thus creating a very unique lineup of products with flavors like no other. I believe that having a unique honest product has helped Spicy Caballero get to the point we are, but I will continue to evolve and reinvent what we do (always quality first) in order to continue to grow and become a household name in the spice industry.

What’s been the best source of new clients for you?

Without a doubt social media and word of mouth have been our greatest sources of new clients. Our first sale was through a social media platform, and from that day forward, other than doing the farmers market and special events, social media has been our bread and butter closely followed by folks referred to us by friends and family most of which also reach out through social media.

Contact Info:

• Website: spicycaballeroseasonings.com and spicycaballero.com
• Instagram: instagram.com/spicycaballeroseasoningsllc
• Facebook: facebook.com/spicycaballeroseasoningsllc