Alright – so today we’ve got the honor of introducing you to Eden Xuân. We think you’ll enjoy our conversation, we’ve shared it below.

Eden, looking forward to hearing all of your stories today. We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.

A good photograph is one you can hear and feel. I believe that creating that starts with understanding the most fundamental human trait: love. As cliché as it may sound, all people need to be seen, heard, and loved—it’s what unites us as humans. That being said, I’ve always loved people, and I’ve always loved creating. In fact, they’re not just things I do; they’re who I am. Destination wedding photography is the result of that.

What drew me to this work was the idea of giving something beautiful to others—showing people how extraordinary they are, how powerful their connections are, and how incredible their moments can be. Serving others by delivering a meaningful and purposeful experience, alongside a craft I’m deeply passionate about, is incredibly fulfilling. I believe it’s what I’ve been called to do.

Truth be told, it’s what inspires me the most. Another major influence has been my love for seeing new places. Growing up, I traveled all over the world with my family. Those experiences gave me a sense of adventure, adaptability, and familiarity with navigating new environments. Now, when clients connect with my work and invite me to capture their weddings across the country or in another part of the world, I can make the experience light and seamless for them. Even if I haven’t been to that specific location before, I know how to research and plan to create something extraordinary.

While serving others has been the catalyst for this journey, and my love of travel has been a significant influence, I also realized how crowded the wedding photography industry is—with many burnt-out or uninspired photographers replicating what others are doing. How can you truly serve others at your best if you’re just a lesser version of someone else? That question became a guiding mantra for me, inspiring me to create something that reflects my values—an experience that feels deeply personal, work that is rich with emotion, and quality that captures the true personality of a celebration. It also shaped the pillars of my brand, craftsmanship and connection.

What excites me most is working with kind people who truly care. That connection—both with the people I serve and the art I create—is what makes this work so fulfilling. The idea for this journey came from a blend of my love for people, my passion for creating, and my desire to make what I create a unique and meaningful experience in itself. It’s a combination of the things I’m most passionate about, and that’s why I believe this work is not just a business—it’s what I’m meant to do.

Can you share one of your favorite marketing or sales stories?

A few years ago, I decided to take a risk with how I approached my consultation calls. There’s so much advice out there about how to handle these calls—how to “make the sale”—but that always felt too transactional to me. It didn’t align with who I am or how I want to connect with people.

So instead, I decided to show up as myself—someone who genuinely cares about the person on the other side of the screen. On one particular call, I set aside all pressure to “book the wedding” and just listened. I asked thoughtful questions, wanting to understand who they were, what they valued, and what mattered most to them about their wedding day. It wasn’t forced; it was relational and human. It was about truly seeing the other person for who they are and what matters most to them.

By the end of the call, they told me they felt seen and heard—that the conversation didn’t feel like a business pitch but more like talking to a friend they’d had for years. That was a pivotal moment for me and my business. I realized that I can run a business and still be human.

Any advice for managing a team?

Over the years, I’ve attended several leadership conferences, and one piece of advice that stuck with me came from Craig Groeschel, the senior pastor of Life.Church and a leadership expert. He said, “Everyone wins when the leader gets better.” That quote shaped the way I view leadership—reminding me that the internal work I do as a leader matters. When I grow, communicate clearly, and stay grounded, it directly impacts the morale and success of my team.

Clarity is kindness. It builds confidence. When your team feels both supported and guided, they perform at their best. Vision casting is a big part of that—not just setting goals but creating a clear and inspiring picture of what success looks like. It also means providing structure: defining roles, communicating expectations, and ensuring your team has the tools they need to succeed.

Ultimately, it’s about valuing the people you’re leading. When you invest in their growth, recognize their strengths, and create an environment of trust and encouragement, you give them the freedom to thrive. And when the leader gets better, so does the team.

Contact Info:

• Website: www.edenxuanphoto.com
• Instagram: www.instagram.com/edenxuanphoto

Image Credits
Eden Xuân Photo