We caught up with the brilliant and insightful Eden Strader a few weeks ago and have shared our conversation below.
Eden , thanks for taking the time to share your stories with us today So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?
At first glance – Eden Strader is a destination wedding photographer turned business coach, leading creative entrepreneurs in building a life of artistic growth, wealth, and freedom.
But beyond the business resume – Eden began 2020 with an intense divorce that finalized just two months prior to the pandemic. She left her marriage + home in Utah for a fresh start.
She moved to LA just to be met immediately with the Covid home order, and spent several months alone rebuilding both herself and her business from rock bottom.
Now out and proud, Eden runs a multiple six figure company (with an all female team!) in her dream city of NYC. Eden is passionate about building businesses that allow us to live our dream lives, and wants to help as many creatives as possible do the same.
Removing the stigma of mental health, trauma, and pulling back the curtains on how our personal lives and businesses are so intertwined — Eden is passionate about life beyond the business. Her foundational belief is that you should be building a dream business to build your dream life, and wants to help as many creative entrepreneurs and humans as possible do the same.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
From a college student working at a solar company to a multiple six figure business owner in NYC, Eden knows the power and the struggle of not only building your own business, but the ache to build one that you love. Whether you want to talk about personal brands, scaling with strategy, the duality of our personal and professional lives, or all of the above – Eden is ready to get into the nitty gritty.
Eden is firm believers in energy matching strategy. She loves identifying what feels GOOD and FUN to herr clients, before diving into the data that’s been driving their business so far. Eden dives into the strategies that will propel your business forward- melding her clients intuition with technique and systems proven to bring in more money, while taking less time.
Eden and her clients push past discomfort to better their skills, their motivation, their mindset, their portfolios, their systems, their alignment. Beautiful and aligned work leads to beautiful and aligned lives.
We’d love to hear a story of resilience from your journey.
I grew up in a devout Mormon community, and found myself right into a toxic relationship. This caused me to have to restart my life in my early 20’s – I have had to fight tooth and nail to build a life beyond self tolerance. The journey to radical acceptance and self love has been a rocky one, and I love sharing with people what’s helped me fall unconditionally in love with myself and how to feel confident sharing it with the world.
Can you tell us about what’s worked well for you in terms of growing your clientele?
Make it easy for customers to find and interact with your business online. Provide multiple channels for communication, such as email, blog posts, or even a live chat if that’s something your business allows. Promptly respond to inquiries and address customer concerns OR make sure you have that automatic responder on so they know exactly when they can expect to hear back from you or your team! You don’t need to be accessible 24/7, but you need to be able to keep them updated.
You also want to demonstrate your expertise and specialization in your field. Share relevant content, case studies, and success stories to establish credibility and build trust with potential customers. There’s a looooot of people trying to do what you do – so why are you the expert? Showcase your skills, your portfolio, how you continue to learn. You bring a special touch to what you do, so make it clear and easy for them to discover and digest! We love a good brand story.
Provide top-notch customer service to exceed customer expectations. Respond promptly, address concerns, and overdeliver! Your client experience is EVERYTHING. How are you taking care of your clients outside of your contracted obligations? This is where freebies come in! This is why we have so many free resources like Pinterest Possibilities or Brand Archetypes – I want you to know what it’s like to work with me for free before you ever invest in me.
Contact Info:
- Website: https://edenstrader.com/
- Instagram: https://www.instagram.com/edenstrader/
- Youtube: https://www.youtube.com/@edenstraderphotography
- Podcast: https://podcasts.apple.com/us/podcast/thats-my-personal-business/id1526581260