We were lucky to catch up with Ebony Dickens recently and have shared our conversation below.

Alright, Ebony thanks for taking the time to share your stories and insights with us today. What do you think it takes to be successful?

I have found that the 2 most important components of being successful is passion and consistency. If you are not passionate about what you are doing then you won’t see the purpose in it, which means purpose will not be fulfilled. Consistency has definitely worked for me in my career. Consistency builds trust and trust builds loyalty. Most of my clientele has been with me for many years and because they trust me, they don’t mind referring me to others. Referrals and word of mouth is what keeps my business successful.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

Ebony is a Licensed Cosmetologist. She earned her License and joined the beauty industry in 2007. She knew at an early age that beauty would be a major part of her life. She has always loved doing hair; from styling her own hair to practicing on her family and friends. She had a passion and knew it had to be expanded upon. She studied at Virginia Ferrell Beauty School, and has expanded her education and skills since graduating beauty school. She began as an assist to get a real life behind the chair experience, before stepping out behind her own chair and taking her own clients.

Ebony is a also a Licensed Cosmetology Instructor and is in the position to educate new and upcoming students in the industry. She continues to expand on her knowledge of the industry by taking online courses, attending seminars, conventions and hair shows to learn from the industry’s best and top leaders. Education is key to success in this industry as styles and trends are always evolving.

Ebony is the CEO of Harmony Beauty LLC where she continues to work behind the chair and beyond. She’s also an award-winning hairstylist who works on-site styling hair for film, theater, dance, fashion shows, special events, editorial and beauty photo shoots. Although she is available to travel, she always have time to work behind the chair taking care of all her regularly scheduled clients in the salon.

Ebony specializes in: Color, Cuts, Natural Textured Haircare, Special Occasion Hair Design, Intensive Repair Treatments, Silk Press, Updos, Ponytail Extensions, Hair Extensions, Wig Design

“My passion is to enhance my clients natural beauty. Whether it be naturally coiled, waved, curled or straightened. My goal is to really understand what my clients want and work with each client to achieve their hair goal. Whether you want to change your style just for fun or change your style to fit your lifestyle or career, we can work together to achieve just what you are looking for. The most rewarding part of my job is being able to create a healthy hairstyle for my client. Beautiful healthy hair is my ultimate goal”.

Have you ever had to pivot?

In 2019 I decided to rebrand my business. I changed my business name and and entity. I was on a great path with expanding by adding products to pair with my services. Then in 2020 (Boom) the pandemic happened, which forced me not to renew my lease at the building that I had occupied for 5 years. I then moved my business home to get back on track during and after the pandemic. Once the beauty industry was allowed to resume servicing the public, I serviced my clients from my in-home salon suite for approximately 1 year and a half. In February 2022. I experienced a house fire and lost everything (my home, my salon suite, and my inventory. I was then force to live in a hotel for 3 months while putting the pieces of my life back together. In May of 2022 everything began to fall back in place. I found a new home and a moved into to my new storefront salon location.

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

Online booking and email marketing is a great source of creating brand loyalty

Contact Info:

• Website: https://shopharmonybeauty.com/?fbclid=PAAabBNd3qVOOLG92_i3AuXacfsgI0Lx7NkdmcjvKJ5fs6DUJW2HA8fAAtb9A
• Instagram: https://www.instagram.com/harm0ny_beauty?igsh=MWpreXMxaW15dzFhNQ==
• Facebook: https://www.facebook.com/shopharmonybeauty?mibextid=ZbWKwL
• Youtube: https://www.youtube.com/@harmonybeauty9308

Image Credits
George Page Flb photography