Alright – so today we’ve got the honor of introducing you to Eboni Hall. We think you’ll enjoy our conversation, we’ve shared it below.

Hi Eboni, thanks for joining us today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

Being a wife, mom, beauty professional and entrepreneur I realized the importance of self-care. As women we have so many roles and responsibilities. We take care of everybody and everything.

As a beauty professional serving women from all walks of life I know first hand that we can benefit from time to ourselves. A 5 to 10 minutes mirror moment can change and greatly impact our mood, how we look, and even how we feel and see ourselves. I believe that every woman deserves a beauty routine.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I am passionate about the well-being of women. I’m a Master Cosmetologist and Certified Life & Beauty Coach. I’ve served women for 20+ years in the beauty industry.

I’ve always loved making women feel beautiful from the inside and out. I was motivated and inspired by my mom who was a homemaker of 4 kids. She had a lot on her plate but she always made her self-care and beauty routine a priority. She never walked out the house undone.

So what I grew around became apart of me. Which is why I like to inspire other busy successful women to do the same.

I co-owned a beautiful boutique salon in Atlanta. During the Pandemic I knew it was time to walk way. I begin hosting virtual makeup classes at home for women who were now working remotely.

It became much bigger than “playing” in makeup. It was “girl time” & moments to vent, cry & laugh. I learned what most busy women struggled with. It’s not that she didn’t want to wear makeup, it’s that she didn’t know how and didn’t think she had time.

I created a product that easy, simple and fast. It consists of 3 colors foundation, concealer & contour. You blend the three colors together & you get a one layered makeup application.
This is called the Power Trio! We took it a step further and created a popular beauty bag with essential tools and products for makeup beginners- The Power Pack!

This system includes The Power Trio, our 4N1 Everything brush, the Power Beauty Blender, Blush, Translucent Powder, and a choice of a Lipstick or Lipgloss. It is great for women that are looking for a natural & minimalistic look.

Our brand is set apart from others because we believe in educating our consumers. I offer short video tutorials as well as interactive virtual and in-person hands on makeup classes.

We also Color Match women by way with sending selfies. We have a professional team of makeup artists that can color match every woman perfectly. We enjoy looking at the faces of thousands of beautiful women that are ready to take their beauty routine to a new level!

What makes me most proud is when women from all over the world express how they’ve never been able to understand or apply makeup until Power The Beauty Collection.

I want women to know with FULL lives that it’s okay to invest into herself everyday. Take some mirror time, cut on your favorite playlist and connect with yourself before the world. I believe the world would be better for it.

We’d love to hear the story of how you built up your social media audience?

I am a faith based business. I believe that God gave me this dream of having my own product. Because he gave me the dream I dedicated my business to Him. I allowed God to be my business partner.

Practically that looked liked having devotion with God before logging in to social media, asking others for advice, or doing research.

I was looking for a business strategy and he gave me just that. He told me what to do verbatim. Without paying any influencers I grew an organic following of 100+ K in 2 years. He sent me a business coach, and a team.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

A lesson I had to unlearn was that busyness meant being productive. For a very long time I always felt the need to be busy. I struggled with boundaries. I struggled with saying “No”. I felt important when I had a lot of things to do and to contribute. I was more concerned about doing rather than being… I learned it was okay to be still.

As an entrepreneur I’ve learned the importance of stillness. It’s in those times when I feel the most lively and creative. We can get so wrapped up in others and “doing” that we forget about ourselves. People need us, work needs us, but we would be much better for others if we implemented self-care.

Building your own brand and business can be a lot. Have a hobby, do things you enjoy. Slowwww down a much as you can. You deserve it. I had to learn I am worthy of it.

Contact Info:

• Website: https://www.ebonihall.com/
• Instagram: https://www.instagram.com/ehallbeauty?igsh=MWhydGFxeTR4NHJkZA%3D%3D&utm_source=qr

Image Credits
IdaJohnPhoto