Alright – so today we’ve got the honor of introducing you to Eboney Byrne. We think you’ll enjoy our conversation, we’ve shared it below.

Alright, Eboney thanks for taking the time to share your stories and insights with us today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

My mission is to empower women to take control of their finances after divorce was born from my own divorce journey. After my ex-husband quit his six-figure job in order to avoid paying his agreed-upon child support I found myself scrambling to make ends meet. I knew how to budget and save but with the cost of daycare, rent, and everyday living expenses piling up my savings didn’t last very long. I ended up living off of credit cards just to stay afloat.

While searching for inspiration and motivation to keep me moving forward, I kept running into a lot of shaming language in the personal finance space aimed specifically at women. There was a lot of talk about women being broke because they enjoyed lattes and manicures. This didn’t match what I’d seen in life which was that women are extremely resourceful. We know how to make a dollar stretch for our families and I was tired of this narrative. So I founded my company to provide a space for women to learn how to rebuild their financial lives with compassion.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

As a Money Coach and Financial Educator, I help women build their financial legacy after divorce. I do this through workshops, speaking engagements, private individual coaching, and group coaching sessions.

I am most proud of building a community of women who are more confident about managing their money. After working with me my clients have been able to purchase homes, pay off debt (and keep it gone), build their savings, begin to invest and so many other things. I love getting updates from my clients telling me how they were able to handle a financial emergency with cash because of the work that we did together.

My goal when I started this business was to help as many women as possible heal their relationship with money and that is what I’ve been able to do.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

I had to unlearn the idea that it was bad to spend money on nice things if I had debt. A lot of the popular personal finance gurus say that if you have debt then you should stop taking vacations, buying new clothes, or drinking lattes.

While cutting back is necessary and a temporary change can be helpful, I have found that living that way long term is just not sustainable. Instead what I’ve done for myself and what I teach my clients is values-based budgeting. The principle behind VBB is that you take a look at what is important to you (manicures, lattes, family vacations, etc.) and you add them to your budget.

You may need to modify how often you do these things or choose less expensive options, but you still get to do them. I’ve found that when people feel less restricted they are much more likely to stick with their spending plan.

How’d you build such a strong reputation within your market?

Being relatable has helped me build my reputation. Sharing my story with others lets them know that I’ve been in their shoes. People feel comfortable opening up to me about their struggles and triumphs because they know that I will not judge them or make them feel bad for the position they find themselves in

Contact Info:

• Website: https://libertyfinancialllc.com/
• Instagram: https://www.instagram.com/liberty.financial.services/
• Facebook: https://www.facebook.com/libertyfinancialservices