We were lucky to catch up with Dylan Roscover recently and have shared our conversation below.

Dylan, thanks for taking the time to share your stories with us today One of the things we most admire about small businesses is their ability to diverge from the corporate/industry standard. Is there something that you or your brand do that differs from the industry standard? We’d love to hear about it as well as any stories you might have that illustrate how or why this difference matters.

Our studio is, in one word: adaptive.

Instead of denying trends or shunning new technologies, we evaluate them. Our approach is dynamic and rhythmic. Not one of our methodologies is static: everything is improved, gradually. We build our own media servers and write our own software. We evaluate new sensors yearly. As a result, we deliver on client goals in a fraction of the time and compute of industry standard practices.

We recently delivered a large scale projection mapping installation for an artist. Instead of rendering everything out in videos, we generated all content in real-time, enabling the artist to go back and modify attributes such as color, composition and speed, using a preset system we built. This saved the project when we discovered that the projected light did not match the previz intent, and the artist was able to re-grade all content, on the fly, to fit the site specificity. As the project consists of 18x 4K projectors, and is long form durational content lasting all night, every night, it would have been impossible to re-render everything in time for launch with an industry standard approach.

Our novel creative approach distinguishes our studio from others: we’re quick, nimble and most of all, adaptive.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I’m a creative technologist at heart. That translates to someone who has a penchant for optimizing both sides of the brain: visual/creativity, and logic/reasoning. I design, animate, and code. I do a little bit of everything in the interactive and immersive space, with a specialization in 3D, projection mapping, LED walls, real-time rendering, and system design, both big and small.

I first began freelancing as an illustrator in 2009, creating calligrams for a variety of brands and clients around the world. I did a few illustrations for TIME Magazine; one of them landed on the cover.

I love challenges, so I pushed myself further into design and animation for broadcast and advertising in LA, working at We Are Royale. That was splendid, but fell short of my long-term vision for experiential content. Projection mapping caught my eye as an excellent fusion of digital-physical, so I founded my own studio practice in 2012, TEC, and began to work alongside some of the best projection mapping firms in the industry, including BARTKRESA studio and Quince Imaging.

13 years later, we have delivered hundreds of projects for many brands and institutions: Adobe, Apple, Google, Netflix, JPL, Verizon, T-Mobile, AT&T, MIT and more. Events, installations, building projections, interactive experiences… a diverse portfolio of novel and excellent work.

I’m most proud of our innovation in the space. We accomplish feats few do: large-scale projection mapping with content and systems that are designed specifically for projection as a medium, not just for screens.

Have any books or other resources had a big impact on you?

I’m deeply influenced by “Society of the Spectacle” by Guy Debord. This work captures our world in a way few do.

On the fictional side, Ready Player One, Rainbows End, Snowcrash and Brave New World are true gems and especially relevant in my industry.

On the Shortness of Life and Gilgamesh really put things into perspective for me also.

What’s the most rewarding aspect of being a creative in your experience?

The most rewarding part of being a creative is that for brief moments in time I experience a total euphoria of creation. It is a feeling like no other, and one that cannot be replicated or reproduced. Each moment is unique; “eureka!” for lack of a better term. The puzzle pieces suddenly click, the code compiles, and I witness something my team has built that wasn’t there before: something novel, energetic and beautiful.

Contact Info:

• Website: https://tec.design
• Instagram: https://instagram.com/theexperiential
• Linkedin: https://www.linkedin.com/company/the-experiential-co/