We caught up with the brilliant and insightful Dylan Alarcon a few weeks ago and have shared our conversation below.

Dylan, looking forward to hearing all of your stories today. Naming anything – including a business – is so hard. Right? What’s the story behind how you came up with the name of your brand?

The story of how my business got its name goes back to some time in 2020. I was reading this particular portion of Exodus in the Bible and came across the name Bezalel. Basically, it says that he is someone that God gifted the knowledge and ability to create artistic designs and engage in all kinds of crafts. I really liked this, as it intersected my faith with my interests as an art student who was studying design at the time.

The name kind of instantly stuck with me, and it felt like something was telling me, “You gotta use this!” A couple of years later, I did. I drafted a concept for my first logo in 2020, which sat for two years until I created it in Illustrator in August of 2022. I began toying with the names Bezalarcon or Bezalel Dylan, because I wanted my name to be easily identified with my brand. Ultimately, however, neither of these names had a nice ring to them outside of an Instagram handle, so it became Bezalel Media.

As it turns out, I’m not the only one who had this idea for a name. But at least I can confidently say I’m the only Bezalel Media that’s taken photos of a racecar upside down. So that’s cool!

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I’m a 28-year-old photographer and visual artist based in Ocala, Florida, originally from South Florida. My childhood was filled with Cuban food, church, music, Star Wars, gaming, humor, and art, and I’m still very much in tune with my inner child.

I come from a family of creative Cubans. My father is a talented writer of songs (and jokes), whose father was a published author. I have a very smart older brother who also shares this gift. My mother is a visual artist, singer, and owner of Lamora’s Furniture Designs, and my stepdad—my childhood pastor—is also a musician who got me my first drum set. I have an imaginative mind that never stops, and I credit my faith in Jesus and my family for keeping me grounded when anxiety and life get overwhelming.

I earned my Associate in Arts from the College of Central Florida in 2018 and a dual Bachelor’s in Mass Media & Communications and Digital Media & Design from Southeastern University in 2023. I’ve always loved to entertain and have dabbled in music and stand-up comedy. What’s more, I’m proudly weird, because normal is boring!

I began taking photos around age nine on my dad’s Sony Cybershot and a big brick-shaped camera my stepdad owned. I began filming and editing videos to show friends at school, and would collaborate with my brother in our own themed short films. For a while after, I used one of those USB-stick cameras and an iPod Touch.

A vintage polaroid gift inspired me to purchase a DSLR when I was 19. In 2019, my friends Tim and Tyler took me to my first NASCAR race, and I instantly fell in love with racing. I’ve never attended a race without a camera since.

I had dreams of being a sports photographer and working in NASCAR. In 2022, I took my first step toward my dreams and left my part-time job at Publix to be a staff photographer at SWI Photography full-time. I bought a Sony a7III and started offering photo and video services on the weekends. I shot semi-pro soccer and football, college basketball, and even college cheer. I also did portraits, weddings, and graduations.

In 2023, shooting for local racing drivers landed me a full-time position for an open-wheel racing event, where I created commercials and designed digital and printed works. Through this job, I provided media services to some of the top drivers in racing, including Daytona 500 winner Ryan Newman, NASCAR Modified champion Bobby Santos, and many others. By the end of 2024, I had gotten to shoot at dozens of races across the country.

While I gained experience, my dreams were put on hold, and the demand for my camera work slowly diminished. I wasn’t spending time doing what I loved most: Telling stories by capturing exciting visuals–in racing and all kinds of life events. In 2025, a disagreement with my employer gave me the final push I needed to move on. I decided to pursue freelancing full-time, using the skills I developed to work on achieving my dreams.

I now offer video and photography services in Florida and for travel, for a variety of needs. I do motorsports, action sports, team sports, portraits, and graduations, and also provide editing services for commercials.

What sets me apart is that I do both photography and video, often on the same project. Though many people specialize in one for efficiency, I’ve loved and been so passionate about both for so long, that I couldn’t choose! I know it’s harder and more expensive in the long run, but I’m proud of doing things my way. What I’m most proud of, however, is delivering high-quality work that makes my clients happy, knowing I’ve paid attention to the small details to ensure they feel great about how they look. I want clients to know that I care about them, and I’m not just in it for the money.

For you, what’s the most rewarding aspect of being a creative?

The most rewarding aspect of being a creative is getting to tell my own stories. It’s not only capturing these little moments in life, but constructing them into a story through visuals and sound. Whether it’s a video or a photograph, I want each single frame the viewer is looking at to evoke emotion. I visualize that tiny piece of earth, that short moment in life that’s otherwise unremarkable, as becoming its own little world when I capture it on a camera. I want this one frame the viewer is looking at to evoke emotion, and make them feel what I feel.

I can capture the moment a driver waves a checkered flag and freeze it in time, or slow it down, developing the image to visually reflect the weight and emotions of the moment so the viewer can feel what I feel, or what that driver felt. I just love being able to immortalize a single frame in time. For me, it’s a way to remember and re-live awesome experiences.

There’s a quote from a song by Tyler, The Creator that really resonates with me: “I hate wasted potential, man. That… crushes your spirit.” I have felt that way before, working 9-5 jobs that didn’t allow me to express myself, and times were rather miserable. Being a creative, for me, means having an outlet for the constant stream of ideas in my head, and gives me an outlet to share these ideas with the world.

What’s worked well for you in terms of a source for new clients?

The best source of new clients for me I would say is the friends and connections I’ve made while working.

I cannot overstate the importance of making connections, and for me it has happened organically. By connecting with photographers, drivers, and event-runners over our shared passion in sports, or whatever else, I’ve made friends who have become a source of gigs or referrals for me this year as I’ve become a freelancer full-time. When you’re in a niche, word of mouth is real, and if you support your friends, they’ll support you.

On social media, I have a small following, but I’ve made sure to be purposeful in who I follow and engage with, making sure I support others doing what I do. On my pages, I follow up-and-coming athletes and other sports fans and engage with them. Aside from that, I just make sure to put my work out there! Ultimately, I give God the credit, but through my motorsports page, the right people have seen my work and it led to more gigs, a full-time position in motorsports, and whatever else the future holds in this new chapter.

I have to thank my family for their support, but through the referrals from friends like Kimberly Varney, whom I met through social media and filmed for, and Bobby Santos, a driver I’ve also filmed for, I’ve had three jobs materialize this month. Additionally, I’ve done, or am planning to do, more work for other connections I made over the last two years. Without a doubt, making friends on the job and the help of a purposeful social media presence have been the best sources of clients for me.

Contact Info:

• Website: https://bezaleldylan.wixsite.com/bezalelmedia
• Instagram: https://www.instagram.com/bezalel_media_photo/
• Facebook: https://www.facebook.com/profile.php?id=100071426587438
• Linkedin: https://www.linkedin.com/in/dylan-alarcon-49a7b0238/
• Youtube: https://www.youtube.com/@BezalelMediaVideo