We recently connected with DY- Nasty and have shared our conversation below.
DY-, thanks for taking the time to share your stories with us today What do you think Corporate America gets wrong in your industry?
The only thing corporate America understands is their computer research and data , not from a personal level a community or street level
DY-, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
I started out as a local producer & nightclub DJ, putting out mixtapes and albums throughout NC. Then in the year 2000, I create my independent label called “Hazardous Records LLC”, which help create more opportunities for myself. I landed major producer placement on a lot of major albums like Dj Khaled, Dip Set, 2Chains, etc.
Once the year 2002 came along, I then landed a radio slot on the former station I usta work for K975. I was there for almost 10 years, but I used that platform to build up my label and my name to a level that would certify me in the radio and music industry. In the year 2011, I was fired from Radio One, and I had to regroup and rebuild for over 9 years. During those years of me regrouping, I started throwing successful weekly parties and concerts, I save almost half a million dollars. I got in contact with my aunt Delores from Cali, we meet up and had a great family business meeting.
She liquidated some of her assets and she brought a little over $250K to the table. We partnered up and formed PMC Broadcasting, Purchased our 1st FM property from the FCC, 97.9 FM from a Doctor out of Tarboro, NC. It took us an additional 2 years to move the frequency into the Raleigh, NC market, On Oct 2018 at 9 pm, that night at 9pm Hot 97.9 FM was born. It’s been up ever since then with a constant hustle and grind. Now Our stations provides the triangle area with award winning advertisement commercial, production & events, plus we give a lot back to our community. I’m most proud of that I turned the nonbelievers in to believers when they said I could do it!
Do you have multiple revenue streams – if so, can you talk to us about those streams and how your developed them?
Yes we generate money from different revenue streams like commercial Ads, Sponsorships, production, events and planning etc.
What’s a lesson you had to unlearn and what’s the backstory?
From teen years to adult hood, I always went through a lot of bad things or I always expected the worse of things or I was always being told no they cant help me with this or no I didn’t get approved for that, So I always did things on my own when I was financially able to. So now I have to think it positive in order to receive it positive, but I never get my hopes to high. its keeps me disciplined and mentally strong so I don’t feel down when I get bad news.
Contact Info:
- Website: www.hot979nc.com
- Instagram: https://www.instagram.com/dy.fireman/
- Facebook: https://www.facebook.com/DY.FIREMAN/
- Linkedin: https://linktr.ee/dy.firman
- Twitter: https://twitter.com/dy_fireman
- Youtube: https://www.youtube.com/@wqok975/videos
- Other: https://www.instagram.com/hot979nc/ https://www.instagram.com/hazardousrecords/