We caught up with the brilliant and insightful Dustin Grimes a few weeks ago and have shared our conversation below.

Hi Dustin, thanks for joining us today. Getting that first client is always an exciting milestone. Can you talk to us about how you got your first customer who wasn’t a friend, family, or acquaintance?

It’s amazing how my very first client came about—it’s a perfect example of how life comes full circle! Years ago, I sold a “Garden of the Gods” painting to an art collector, and she continued following my artistic journey on Facebook. Fast forward to when I launched my detailing business, she saw my posts and immediately thought of her husband, who just happened to need my services! She connected the dots and reached out, and that’s how I landed my first client in this new venture. It’s incredible how past passions and connections can spark new opportunities; the world feels much smaller when you realize how relationships and creative journeys are all intertwined!

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

River City Mobile Detailing was founded out of a passion for helping people take pride in their vehicles and providing high-quality, convenient service to customers throughout Central Arkansas. As the owner and operator, my journey began with a love for cars and a fascination with the detailing process—taking something ordinary and restoring it to its absolute best condition.

My Background & Why I Started

Growing up in Arkansas, I spent a lot of time around vehicles, which became both a hobby and later a professional calling. I recognized that many busy people in Central Arkansas wanted the benefits of a clean, protected vehicle but simply didn’t have the time or access to do it properly. That’s what inspired me to start River City Mobile Detailing: to bring high-level detailing service directly to the client’s location, saving them time while delivering outstanding results.

What We Offer

River City Mobile Detailing provides a range of services including complete interior and exterior details, paint correction, ceramic coatings, headlight restoration, and specialty large vehicle/RV cleaning.

We work with families, business professionals, car enthusiasts, large commercial fleets, and even luxury mobile homes for high-profile clients.

We use professional-grade products and a range of premium tools designed specifically for safe and thorough cleaning. Every job is done with attention to detail using modern techniques for paint correction, ceramic coating, and interior care.

Problems We Solve

The biggest problems we solve are convenience and trust. Many people either don’t have easy access to high-quality car care or are disappointed by rushed, subpar work from volume-driven shops. As a fully mobile service, we show up wherever the client needs us—home or business—and bring all our own water, power, and equipment. Our focus on quality control, careful process, and ongoing education means clients can count on their vehicle being cared for as if it were our own.

What Sets Us Apart

What genuinely sets River City Mobile Detailing apart is the personal touch and commitment to excellence. We operate on a foundation of transparency, reliability, and customer communication. The reputation we’ve earned—43+ five-star Google reviews and trusted partnerships with local businesses—reflects that focus. Clients often mention how much they appreciate the time we spend answering questions, our flexible scheduling, and the visible improvement in their vehicles.

We are always experimenting with the latest detailing products and techniques, striving to bring innovations like ceramic protection and eco-friendly options to the local market.

Points of Pride & Vision

Among the things I’m most proud of: earning the trust of hundreds of clients in Central Arkansas, including some well-known professionals, and being trusted with specialty vehicles for high-profile events like PGA tournaments.

Building a business from the ground up that prioritizes client education, honesty in pricing, and a genuine commitment to service is something that means a lot to me.

What I Want You to Know

For anyone considering River City Mobile Detailing: our brand stands for quality, reliability, and personal service. We aren’t just in the business of washing cars—we’re in the business of helping people take pride in their rides while saving them time and delivering peace of mind. Whether it’s a family SUV, luxury sedan, RV, or a company fleet, we treat every vehicle with the same meticulous care.

If you’re looking for someone who truly stands behind their work and treats every detail job as an opportunity to exceed expectations, that’s what River City Mobile Detailing is all about.

We’d love to hear the story of how you built up your social media audience?

I built my audience on social media through one simple principle — consistency.

You’d be surprised how much business can come just from showing up consistently online.

Before launching River City Mobile Detail, I sold cars for a few months, and that experience taught me a lot about exposure and engagement. I learned how vital it is to stay visible in your community — not just by word of mouth, but by being active online and connecting with people daily.

For anyone just starting to build their presence on social media, I always share three key pieces of advice:

1) Be yourself and stay passionate.

Authenticity attracts the right people. Build your brand around something you love, something that genuinely serves others. When you do that, you’ll naturally connect with clients who value your work and you’ll repel the ones who aren’t a good fit.

2) Consistency is everything.

If you want people to recognize your brand, you have to show up — even when you don’t feel like it. Post consistently and focus on adding value to your audience. Don’t just tell them what you want them to know; show them how your work can improve their lives. People always want to know, “What’s in it for me?”

3) Tune out the negativity.

Along your journey, you’ll meet both encouragers and critics. Never let negative voices throw you off your mission. When you attract haters, it usually means you’re doing something right. Stay positive, stay focused, and sharpen the tools in your craft daily.

What do you think helped you build your reputation within your market?

What’s contributed most to building our reputation has been staying true to our word and consistently delivering more than what we promise. At River City Mobile Detail, we make it our mission to show up with integrity, professionalism, and genuine care for every client. We focus on giving customers peace of mind through a detailed, revitalized vehicle and a dependable service experience. People can tell when you’re truly there to serve them versus just showing up for a paycheck. I believe any business can thrive when passion and a sincere desire to serve others lead the way.

Contact Info:

• Website: https://rivercitymd.com/
• Instagram: https://www.instagram.com/reel/DQAx_jAjNOQ/
• Facebook: https://www.facebook.com/p/River-City-Mobile-Detail-61577766790127/
• Other: https://www.tiktok.com/@rivercitymobiledetail