We were lucky to catch up with Durecia Moorer recently and have shared our conversation below.

Alright, Durecia thanks for taking the time to share your stories and insights with us today. We’d love to hear from you about what you think Corporate America gets wrong in your industry and why it matters.

Corporate America often equates “small business” with “small capacity”—and that assumption couldn’t be more off the mark. At ABCD & Company, we’ve flipped that narrative on its head. What many overlook is that smaller, independent firms often bring more agility, more innovation, and frankly, more soul to the table.

We think big, brand, and bold. Our team has led national campaigns that demanded strategic precision, cultural fluency, and creative excellence. We operate at the intersection of insight and impact—bringing sharp thinking and real-world relevance to every engagement.

Too often, Black- and women-owned agencies are underestimated—seen as niche instead of necessary. But our track record tells a different story. We earned our place at #779 on the 2024 Inc. 5000 list by growing over 630% in three years—powered by vision, grit, and results that resonate.

The future of marketing doesn’t belong to the biggest—it belongs to the boldest.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I’m Durecia Moorer, Managing Partner and Chief Marketing Officer at ABCD & Company—a globally recognized, award-winning marketing and events transformation agency. I’m also a Howard University alumna, a Gates Millennium Scholar, and a lifelong storyteller. But more than that, I’m someone who believes that marketing has the power to move people—not just products and services.

My journey started as a pre-med student – seeking to bring healing, prevent health disparities, and build thriving communities. Although medicine was not my chosen career path, I look at brands through the lens of something very human and with soul. This thought process has shaped my curiosity and deep love for marketing and telling the very powerful stories of those “humans”. I’ve always been fascinated by how narratives shape culture, connect communities, and spark action. That passion evolved into a career rooted in education, empathy, and empowerment. Today, I help lead ABCD & Company alongside an exceptional team that grew from four Howard grads into one of the fastest-growing private companies in America.

Our work is bold, strategy-first, and impact-driven. We’ve partnered with brands like the National Civil Rights Museum, the ESSENCE Festival of Culture, the Selma Bridge Crossing Jubilee, Johnson & Johnson, PayPal, Deloitte, Howard University, the National Minority Supplier Development Council (NMSDC), the W. K. Kellogg Foundation, Children’s National Hospital, and the Prince George’s County Fire & EMS Department to tell stories that matter and produce experiences that resonate. From brand campaigns to large-scale events, we solve problems that range from fractured audience engagement to outdated messaging to missed cultural moments.

What sets us apart? We’re not just marketers—we’re architects of connection. Our clients don’t hire us to be trend followers. They come to us when they want to lead. And what I’m most proud of is how we show up: with excellence, with intention, and with a deep commitment to purpose and progress.

Personally, I’m committed to lifelong learning and community leadership. I’ve studied at the Tuck School of Business at Dartmouth, serve as a minister at my local church, and actively contribute to organizations like ColorComm, the American Marketing Association, and The American Advertising Federation. I also write a digital newsletter on LinkedIn, Marketing Wisdom To Woo, where I share actionable insights and soulful strategies to help brands lead with clarity and confidence.
At the end of the day, our work is about helping mission-minded brands move with purpose, communicate with clarity, and lead with soul. At ABCD, we invite every client to take the journey and experience the results—for real impact, lasting connection, and measurable growth.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

We built our reputation by consistently delivering excellence with purpose—and by showing up as trusted advisors whose expertise is rooted in real experience. We are not “yes” people—we are strategic partners who lead with clarity, conviction, and care.

At ABCD & Company, we’ve grown by being deeply attuned to both cultural context and client needs. That means showing up not just as a vendor, but as a true partner—one who listens closely, challenges thoughtfully, and leads strategically. Our reputation wasn’t built overnight—it was built through trust, bold execution, and a track record of helping clients solve complex problems through marketing that moves people.

We don’t believe in cookie-cutter campaigns. Every brand we touch is approached with fresh thinking, grounded in insight and aligned with the moment. That’s how we’ve earned long-standing partnerships with major institutions because we understand that it’s not just what you say, but how you make people feel that defines your brand.

Ultimately, our reputation has been shaped by our ability to bridge strategy and soul. We bring high standards, high impact, and high intention to everything we do—and that’s made us a trusted name in a crowded market.

Any advice for growing your clientele? What’s been most effective for you?

Our most powerful strategy—hands down—is storytelling.

At ABCD & Company, the story isn’t a layer on top of strategy—it is the strategy. We don’t start with the deliverable. We start with the why. Because when a story is grounded in human truth, it doesn’t just inform—it connects, compels, and converts.
As I wrote in a recent piece, “The campaigns that truly resonate often begin with the personal truth—the ethos behind the brand.”

We ask the right questions: What shaped this brand? What does it stand for? Why now? The answers help us build campaigns and events rooted in lived experience, cultural nuance, and emotional insight. That’s what makes them stick. Because when people feel seen, they listen. When they trust you, they stay.

Storytelling isn’t a phase of the process—it’s the lens. Whether we’re building a brand, launching a campaign, or curating a signature event, story shapes everything: how we design, write, film, stage, and produce. Every touchpoint becomes an opportunity to move people from awareness to action by speaking to what they feel.

And that’s the journey we take every time: from clarity to connection, from message to meaning. That’s the power of story—done right, done with soul.

Contact Info:

• Website: https://www.abcdandcompany.com/
• Instagram: https://www.instagram.com/abcdandcompany/
• Facebook: https://www.facebook.com/abcdandcompany/
• Linkedin: https://www.linkedin.com/company/abcd-&-company/
• Twitter: https://x.com/abcdandcompany
• Youtube: https://www.youtube.com/@abcdandcompany

Image Credits

Photographer: Kayla Smith