Alright – so today we’ve got the honor of introducing you to Dupé Aleru. We think you’ll enjoy our conversation, we’ve shared it below.
Alright, Dupé thanks for taking the time to share your stories and insights with us today. Let’s jump to the end – what do you want to be remembered for?
I want people to remember me for being a good person. I pray that my legacy will be spiritual, emotional, and social. Spiritual because my sole purpose in all that I do is to bring people closer to God. Emotional because I strive to create a lasting impression and connection with everyone I encounter, and social because of the imprint I will leave behind.
Maya Angelou once said, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
My goal is to live a fulfilling life with integrity for myself, those I care about, and the people I will impact through the contributions of my gifts, hoping that my legacy will be remembered by how I made them feel.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers
My name is Dupé Aleru, and I’m the founder and owner of Davi Creative LLC— a personal and professional development company serving Christian content creators and coaches.
My career has spanned from being a classroom teacher and former founder of a K-12 tutoring company to a content coach, Christian content creator, award-winning motivational speaker, and six-time published author.
Today, my company, Davi Creative, helps its clients enhance their social media presence through personalized content strategies that maximize engagement, increase followers, and drive more leads to their business while honoring their Christian values.
Our coaching programs help our clients to:
- Evaluate the target audience and their needs
- Craft a distinctive and concise brand message
- Generate original and superior content
- Design a compelling and efficient content strategy
- Cultivate a committed audience and increase business leads
Our framework, which has been tested and proven, is designed to cater to our client’s professional and personal objectives. It consists of five fundamental phases tailored to provide comprehensive solutions and support throughout the process. Our approach ensures that our clients receive personalized attention and guidance, allowing them to achieve their desired outcomes efficiently and effectively. We continuously evaluate and adapt our framework to meet the evolving needs of our clients and strive to deliver exceptional results.
- Define: Clarify the target audience and their needs.
- Create: Develop content that addresses their audience’s pain points.
- Consistency: Establish a content strategy and posting schedule to maintain engagement.
- Engage: Increase lead generation by actively interacting with your audience.
- Persist: Achieve your goals by persistently tracking data and adjusting your approach.
Our vision is to cultivate a community of individuals centered on Christ and driven by purpose, using their unique gifts and talents to impact the world positively. Together, we strive to create a world of creators who serve the Creator and inspire others to do the same.
How did you build your audience on social media?
My story of building my audience on social media began in 2015 when my co-host for my children’s cooking show, The CookBook, encouraged me to download the app Periscope. After weeks of her suggesting that I leverage the app to grow my motivational speaking career, I caved in, and since then, my entrepreneurship journey has flourished.
Fast-forward to the 2020 global pandemic, everything shut down, and my motivational speaking career stopped. I had to quickly pivot and rethink how to reach the masses with my messages virtually rather than live on stage. TikTok was the app of choice to build brand awareness, and within three months, I grew my following to over 100k. Within three years, I was able to scale to 300k. Across my other channels (LinkedIn, Instagram, and YouTube), I have been able to amass a following of over 400k.
I built my audience by providing value using various forms of content, and here’s how you can do the same if you’re starting to develop your social media presence.
1. Define your target audience and create content that resonates with them.
2. Consistently post high-quality content and engage with your followers through comments and direct messages.
3. Use relevant hashtags to reach a wider audience, and consider collaborating with other accounts in your niche.
4. Monitor your analytics to see what content performs well and adjust your strategy accordingly.
5. Stay up-to-date with current trends and algorithm changes to ensure your audience is seeing your content.
Be sure to connect with me on social media (@dupealeru on all platforms) and update me on your progress! Good luck!
Can you tell us about a time you’ve had to pivot?
My business and online presence began to thrive after my company pivoted in 2022.
Around 2019, the Holy Spirit encouraged me to incorporate kingdom content within my brand, but I ignored the call. I was afraid of being judged and ridiculed online for sharing my faith, and honestly, I didn’t feel that I was an expert (e.g., Pastor) in scripture to share the word of God. However, my life began to feel stagnant. I lost my voice by focusing on what others did in my niche, thought I was overlooked and felt overworked. I wanted to be happier with the content I produced.
When I surrendered to my call, God provided opportunities I would not have dreamed of. Towards the end of 2021, I pivoted from producing motivational/life advice content to producing Christian inspiration and content tips. I then took one year off to get focused on God’s vision. In 2022, I grew stronger in my faith, worked on myself internally, and concentrated on my health, friendships, and family. Then, towards the year’s end, God told me I was ready for what He had planned. In December 2022, I relaunched my company, Davi Creative LLC.
Contact Info:
- Website: http://davicreative.com
- Instagram: http://instagram.com/dupealeru
- Facebook: http://facebook.com/dupealeru
- Linkedin: http://linkedin.com/in/dupealeru
- Twitter: http://twitter.com/dupealeru
- Youtube: http://youtube.com/dupealeru
- Other: TikTok – http://tiktok.com/@dupealeru
Image Credits
Spencer Hodge