Alright – so today we’ve got the honor of introducing you to Dricka Carter. We think you’ll enjoy our conversation, we’ve shared it below.

Dricka, thanks for taking the time to share your stories with us today How did you scale up? What were the strategies, tactics, meaningful moments, twists/turns, obstacles, mistakes along the way? The world needs to hear more realistic, actionable stories about this critical part of the business building journey. Tell us your scaling up story – bring us along so we can understand what it was like making the decisions you had, implementing the strategies/tactics etc.

Absolutely, the path to success is often a long and challenging journey filled with ups, downs, and countless learning experiences. Achieving significant growth in a business involves much more than meets the eye. It’s about time we share the real and inspiring stories of scaling up.

With my personal brand, I was able to scale quickly because I had built successful businesses before but building a personal brand is much harder in my experience. I hired immediately instead of once the business got up and running like I had done before with previous businesses. I vocalized my needs, deal breakers and gave clarity on expectations of roles which I had struggled with in the past. I knew going in I had to created FAQs and solutions to issues prior to them arising. I’ve embraced this journey and want to provide a transparent look into how I scaled up. My story is a testament to years of determination, innovation, and resilience. I understand the importance of sharing the real details to inspire others on their own entrepreneurial journey. Consistency, content and creating a digital footprint are key indicators of success.

Stay tuned as I unravel the strategies, tactics, meaningful moments, and even the obstacles I have encountered while scaling up my personal brand. I believe in the power of storytelling to offer real-world insights, not just the highlight reel. It’s these stories that truly reflect the heart and soul of business growth.

Behind the journey, real life goes on, but I am such a keep growing person, I know that success comes with struggle.

Dricka, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I am Dricka Carter; mom, wife and serial CEO/Wealth Development Mogul with over a decade of experience who helps individuals to understand business & finances, start and grow their company’s while creating generational wealth. 3x best selling author. I am an Award winning tax industry mentor. Accomplishments include being voted Entrepreneur of the year 2022, Alignable’s Local Business Person of the Year 2022, Top 100 influential Women in Business, Best Woman in Financial Services 2021, 2x Battle of the Brands keynote speaker, I am my sister’s keeper award, BNB Simple 6 figs in real estate and much more. You may have seen or heard me on or in FOX, NBC, CBS, CW, The Morning Brewe, Glambitious, Voyage Mags, Canvas Rebel, Battle of the Brands, When Bosses Brunch, BNB simple, Suspreneurs, Comma Convos podcast, Millionaire Makers tour and more. I own Carter and Associates the only 24-hour tax brokerage. We license tax professionals to franchise, start or grow their own tax firms. Our company has helped over 200 entrepreneurs build tax firms. I created the network that increases your network

How do you keep your team’s morale high?

My advise is add value to your team, encourage continuing education, implement mental wellness as well as additional opportunities. Ask for constructive feedback from your employees and team & discuss why or why not if their feedback could be implemented within the company.
Have an open communication policy.

How did you put together the initial capital you needed to start your business?

I started all of my businesses in the past from bootstrapping and financial investments from my father. For my personal brand, I used the infamous OPM. I had finally reached a place financially and credit wise to use OPM prior to launching, I simultaneously built my digital footprint prior to putting a price on my expertise.

Contact Info:

• Website: Drickamcarter.com
• Instagram: @drickamcarter
• Facebook: https://www.facebook.com/DrickaMCarter
• Linkedin: https://www.linkedin.com/in/drickacarter/
• Youtube: https://www.youtube.com/@drickamcarter

Image Credits
Flawless Images