Alright – so today we’ve got the honor of introducing you to Drew Lundberg. We think you’ll enjoy our conversation, we’ve shared it below.

Drew, thanks for taking the time to share your stories with us today We’d love to hear the backstory behind a risk you’ve taken – whether big or small, walk us through what it was like and how it ultimately turned out.

Prior to starting 12|21, I always wanted to own and operate my own studio. It felt like something that was always out of reach, not attainable, etc. When I started 12|21, I had a steady income, and our second child was just born. It was a very stressful time, but with my wife’s support, I knew it was the right decision to ultimately be happy. I think risk is necessary in life. I think you have to be uncomfortable to be more comfortable with yourself and your goals. I think the correlation between passion and risk-taking can be integrated in a really positive and motivating way.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

My name is Drew Lundberg and I own 12|21 Recording Studio. I’ve been doing this full time for almost five years.

My passion for music began when I was 14. I played in bands, received a degree in Recording Arts Technology, and interned with Ed Rose at Black Lodge in Kansas. Those early years had a huge impact on my desire to work in the music industry. It wasn’t until 2020 that I started 12|21 Recording Studio to pursue my passion in recording and production. It was one of the best decisions I’ve made, and have grown immensely, both professionally and musically.

We offer recording, mixing, mastering, VoiceOver, production, co-writing. Anything involved in music and the audio field, we’re likely to offer.

There are always challenges when starting and owning your own business. You’re forced to wear many different hats and be able to adapt within different circumstances. One of my biggest challenges has been promoting 12|21, as I’m a very humble person and prefer things to happen organically.

I see my role as the bridge between an artist and their overall desire and outcome. As important as the technical side is to any creative field, I feel that being able to understand an artist’s vision is the most important aspect.

I started 12|21 with the desire of working with like-minded people and musicians. I pride myself on my ability to work within different genres and personalities to create trust and form long-term relationships to achieve the artists’ goals. Creating a collection of music can be an intimidating process, but with the right tools and approach it can be one of the most rewarding and exciting accomplishments.

Music is a journey, one that I truly believe makes you a better person.

Can you talk to us about how you funded your business?

Since I was young, I always knew I wanted to own a studio. For about the last 20-25 years, I’ve collected/purchased/acquired gear and instruments to help put me in a much better spot once I felt that I was ready to opening a studio. That, along with utilizing our garage/part of our house for the studio, it allows the business to operate a much lower cost than normal, thus allowing me to have lower rates than most studios.

What do you find most rewarding about being a creative?

One of the most rewarding aspects of what I do is being able to help an artist’s vision come to life. To be able to help it change and grow into what they ultimately want is a massive sense of accomplishment and working together.

Contact Info:

• Website: https://twelvetwentyonestudio.com
• Instagram: @twelvetwentyonestudio
• Facebook: https://Facebook.com/twelvetwentyonestudio.com
• Yelp: https://www.yelp.com/biz/1221-recording-studio-oceanside-2?utm_campaign=www_business_share_popup&utm_medium=copy_link&utm_source=(direct)

Image Credits

Isaac Secret