We’re excited to introduce you to the always interesting and insightful Drake Boudreaux. We hope you’ll enjoy our conversation with Drake below.

Hi Drake, thanks for joining us today. One of the things we most admire about small businesses is their ability to diverge from the corporate/industry standard. Is there something that you or your brand do that differs from the industry standard? We’d love to hear about it as well as any stories you might have that illustrate how or why this difference matters.

The marketing field is typically a very siloed. Verbiage is written by copywriters. Deliverables are produced by designers. Photos are planned and achieved by photographers. Strategies are drafted by strategists. The list goes on. Throughout my career, I’ve enjoyed gaining experience across the standard silos. The result has allowed me to become proficient in multiple functions, typically covered by multiple people. I “do things differently” by covering a large portion of all marketing work as a solo freelancer.

Drake, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I’m a photographer, designer, creative strategist & marketing specialist based in Baton Rouge, LA.

I graduated from LSU in 2017 with a B.A. in Mass Communication, Digital Advertising & Visual Communications, Graphic Design. Translation: a bunch of fancy classes that challenged me to be hella creative and instilled in me an obsession for the strategy behind effective communication.

My unique hodgepodge of interests made my landing in this particular field of work quite inevitable. As it would turn out, these interests would lead me to a national OOH advertising company, a fully integrated marketing & advertising agency, an in-house marketing dept. for a clothing company, and most recently, a model single-state, private mutual workers’ comp company. Simultaneously, I own and operate a small photography, brand design, and marketing strategy shop called Studio Bou. These experiences have allowed me to wear many hats across many industries and escape the pressure of picking one specialty; all the while expanding my versatility as a creative professional and paving a unique path for myself in the world of freelance creative support.

For you, what’s the most rewarding aspect of being a creative?

Within my work as a freelancer, I’ve had the opportunity to work with a wide array of industries. However, one common thread I’ve noticed regarding the specific clientele I attract – they’re all relentless go-getters. Over time, my unintended “niche” client are individuals who are turning passion projects or hobbies into businesses, small businesses who have been in operation but want to take things to the next level, or sole proprietorships who are great at what they do, but need help connecting the dots with their brand and marketing opportunities.

Without doubt, the most rewarding part of my work as a creative is helping these clients bring their vision to life. Each of them individually are so impressive and I’m always eager to lend my experience and work to help them succeed. While we develop an integrated marketing suite, I work alongside them to consider opportunities and strategies that help elevate their business in a way that goes far beyond creating a great logo. Helping other small business owners reach their full potential in an efficient and economical way is why I work so hard in my freelance creative business.

Is there mission driving your creative journey?

I think all the best projects begin with a simple idea. When nurtured with inspiration, collaboration, and a strategic approach – creativity strikes. Within that creative solution-seeking process is where you’ll find me, utilizing photo, design, and marketing strategy to create something bold. Something memorable.

I’m passionate about putting great creative work into the world. Whether we acknowledge it overtly, or subconsciously, we KNOW good marketing when we see it. We can identify when a brand feels elevated. We can sense when time, effort, strategy, and intentionality is baked into a business’ communications.

Offering a full suite of creative services within a singular experience is not only unique, it is the core of my vision for Studio Bou. To put it simply, I love doing kick-ass work for awesome people with great ideas.

Contact Info:

• Website: https://studiobou.com/
• Instagram: https://www.instagram.com/studio_bou/
• Facebook: https://www.facebook.com/drake.boudreaux/
• Linkedin: https://www.linkedin.com/in/drakeboudreaux/