We recently connected with Dr. Shaniece Criss and have shared our conversation below.
Dr. Shaniece, thanks for joining us, excited to have you contributing your stories and insights. Let’s talk about social media – do you manage your own or do you have someone or a company that handles it for you? Why did you make the choice you did?
I officially started the @DrShaniece Instagram account (https://www.instagram.com/drshaniece/) about two months ago. I love the creative process of creating content, so I manage my own account. Every day, I post a public health insight. I want people to recognize that #PublicHealthIsEverywhere. For many years, I published my research in academic journals, which is written for other academics. I think it is important that information be accessible, so I decided to translate research into fun, bite-size pieces for everybody.
Social media trends are always shifting, and that’s exciting for me. I enjoy filming interesting footage, finding trending sounds, and selecting public health insights to highlight. Ultimately, I create content that I enjoy and think is entertaining.
I learned quickly that you never know what will resonate with people. I have spent hours on a reel, and it has resulted in a few likes, and then spent three minutes on another one that received over a 1,000 likes. I try to think of each piece of content as an experiment, and I will have tons of other chances to try other ideas. Ultimately, it makes me happy that people are learning more about public health.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
I am the founder and president of Enthusiastic Leadership, LLC, which represents the “Dr. Shaniece” brand. As a public health and leadership expert, I created a unique curriculum that integrates public health insights into leadership lessons, which can benefit any sector. The @DrShaniece Instagram account provides an opportunity for brand partnerships with my clients. I also provide services as a public speaker, consultant, and coach.
What’s worked well for you in terms of a source for new clients?
Whenever I do a speaking engagement or training, participants will approach me afterwards and invite me to present at their organizations. It means so much to me that people see value in my sessions and want their networks to benefit from the content.
Have any books or other resources had a big impact on you?
As a Gallup-Certified Strengths Coach, I can attest that understanding my top 5 strengths – woo (winning others over), communication, includer, activator, and positivity – have been paramount in my entrepreneurial journey. It helped me focus on the skill sets that come naturally for me and let go of work that drains me. When I tapped into my strengths, it gave me a sense of fulfillment and joy.
With my coaching clientele, I have seen how individuals and teams improved job satisfaction and productivity. This tool provides an opportunity for reflection, understanding others, and action.
Contact Info:
- Instagram: https://www.instagram.com/drshaniece/
- Linkedin: https://www.linkedin.com/in/shaniececriss/