We recently connected with Dr. Pam Perry and have shared our conversation below.
Dr. Pam, thanks for joining us, excited to have you contributing your stories and insights. What’s the backstory behind how you came up with the idea for your business?
I’ve always loved personal development books and speakers. Often as a young adult, I would attend motivational conferences and events where there were speakers who were authors. I got hooked on books. I loved being inspired by great speakers. Problem was, there wasn’t even attention given to Black speakers and authors.
My passion came in helping those authors and speakers get the shine they deserves so they can change lives.
My journalism skills led me to work in ad agencies, PR agencies, radio, TV and of course now I own my own magazine, focusing on Black Speakers.
I also how a podcast on Amazon as an Amazon Influencer – where I interview all types of authors who are changing the world for the better with their words.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
Dr. Pam Perry is an award-winning communications professional. She teaches and mentors authors, speakers and entrepreneurs on how to build a platform and attract major media and publishing contracts. She is also the publisher of SPEAKERS MAGAZINE.
After working with Pam, her clients have been featured on CNN, TBN, The Word Network, Radio One, Oprah Magazine, PBS, SiriusXM radio, Essence, Ebony, Black Enterprise, CNBC – and many other major media outlets. Her clients have been offered major publishing contracts, and have created successful full-time careers as “authorpreneurs” earning six-figures.
She has been called by Publishers Weekly a “PR Guru” and featured in many major publications (including several covers), and on more than 100 radio and TV programs. She also has a 20-year career expertise in marketing, public relations and journalism in Detroit; including work with The Detroit Free Press, WNIC, The Edge with Jeffrey Miller, Radio One, Michigan Chronicle, WNIC and TheHUB magazine.
Pam has worked with many nonprofit organizations, like the Charles H. Wright Museum of African American History and the Detroit Area Agency on Aging, developing their social media presence, online brand and digital marketing programs. She is also author of Synergy Energy: How to Use the Power of Partnerships to Market Your Book, Grow Your Business and Brand Your Ministry.
Known as the master of connecting the right people, for the right project, at the right time – Pam Perry PR works hard to help her clients brand (and get paid) like a superstar.
Have you ever had to pivot?
PR has changed. I had to pivot as technology pivoted. I went not being a “techy” to teaching social media marketing classes and webinars. I had to learn SEO and how to blog. Public relations is not just about writing a press release and pitching it to the media. There are a lot of layers to it including digital marketing, website, podcasting, social media reels, TikToks and email marketing…..all of which I had to learn to stay relevant in the media/PR space,
That’s why I started my own podcast (which is like my own radio show), blog (like our own newspaper), Youtube channel (our TV station),and Speakers Magazine… which is a combination of them all,
Owning my own media is a how I made a pivot.
How did you build your audience on social media?
Share everything everywhere. LOL. Literally that’s how I built my audience. I am a promoter. So, it’s natural for me share. I promote good stuff and I love sharing it. But if I were just starting out, I would build the website, create an awesome “freebie” and build my list. I would drive traffic to the website with video on Facebook and promoting those videos with FB ads.
I would also take those videos and put on Youtube. And do some Youtube LIVE and shorts. Yep, that’s what I would do, I would then ease into TikToks, etc.
Contact Info:
- Website: https://www.PamPerryPR.com
- Instagram: https://www.instagram.com/pam_perry
- Facebook: https://www.facebook.com/pamperrypr
- Linkedin: https://www.linkedin.com/in/pamperryprcoach
- Twitter: https://www.twitter.com/pamperry
- Youtube: https://www.youtube.com/pamperrytv
- Other: https://www.speakersmagazine.com
Image Credits
pamperrypr.com