We were lucky to catch up with Dr. Melanie Falvey recently and have shared our conversation below.

Dr. Melanie, looking forward to hearing all of your stories today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

Playing safe was my default.

Somewhere along the path of life I lost my ability to lead, stand out and play big.

Circumstances, people, beliefs…a load of stuff we bring upon ourselves and it just becomes easier to conform, to fit in, to blend in and morph into a smaller version of yourself.

But that urge to serve in a bigger way, to grow in uncomfortable directions was too strong to quieten…

So, in spite of my debilitating shyness and my acute introversion, I realised that if I wanted to make a global impact and build an empire, I would have to fight my own demons. So the journey to becoming comfortable with being visible and then a confident online communicator started.

Getting clear on my strengths and mission, even when not knowing the steps ahead helped ignite an internal power that would soon become my external reality.

You see, I believe we all have inner power but somehow, especially as women, we let go of that power by becoming small, playing safe, staying behind the scenes, giving, doing…and not BEING our true powerful selves!

This is what my mission is, to help people find their inner power and become an unstoppable, confident leader that will be able to grow a successful business and/or share an impactful message with the world.
I love empowering people by helping them become visible on TV and social media while they build their authority so they can become International leaders making a bigger impact.

Dr. Melanie, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

Dr. Melanie Falvey is the founder of Expert Channel TV, an award-winning Visibility and Authority Strategist, Video confidence coach, TV host, Online communications specialist. She is an award-winning designer.
An author and speaker.
A gender equity and human rights activist.

She is half-British; half-Spanish and a global citizen at heart.

Her Mission is to help people to unleash their potential, finding their strength, confidence and opportunities within. She empowers people by helping them become visible on TV and social media while they build their authority so they can become International leaders making a bigger impact.

Her own story serves as the framework for much of the work she does. Going from an extreme and debilitating shyness to a confident communicator who is on a mission to shine a light on other people’s achievements and inspirational journeys. She went from hiding away to starting an Online media channel , Expert Channel TV and becoming a respected TV host.
Expert Channel TV is a platform designed around Visibility and Authority building where brands, organizations and business owners can become international leaders in their field, grow an international audience and make a bigger impact. They host in house international events, panel discussions and conferences as well as producing professional looking shows for their members, called Resident Experts, who are highly skilled and high-caliber experts who are looking to grow their influence and authority.

She is a regular Speaker at International events and Universities. Her topics range from visibility, video confidence and online marketing trends to women empowerment and diversity.

“Turning your biggest fear into your opportunity”. This is one of her mottos and one that summarises her mission.

As part of her philanthropic endeavours, she has lead several initiatives and pledges to bridge the digital gap among European citizens, with a focus on women as well as providing quality and accessible online education. In 2021, as part of Expert Channel TV´s pledge to bridge the digital gap among European citizens, she delivered trainings and workshops to over 150 individuals, mostly women based in different parts of Europe.

Her commitment to Diversity, Gender equality and Women empowerment are present in any business or philanthropic project she embarks on.

In 2020, she was appointed Chapter head for #WomenPower – A global movement , in Spain. #WomenPower is an international women empowerment movement founded by DK Bakshi and now present (and growing) in over 24 countries.

As the Chapter head of #WomenPowerSpain, she has designed an awarded holistic framework to enable women from all walks of life to become independent agents of society and leaders of their own life or business. Through well-researched initiatives and using a holistic approach, women are learning the tools, skills and mindset to become leaders and change-makers.

Recently, they developed a new initiative #WomenPowerSpain4Ukraine to support refugee families coming to Spain from the devastated Ukraine.

Recent roles/accolades:

Doctorate, (hon) of Philosophy in the specialised area of Humanitarianism and Conflict resolution.

President of the Media and Events Council in Spain, at the Global Chamber of Commerce and Industry GCCI.
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Chapter head of #WomenPower – A global movement, in Spain

Executive Media and Marketing Strategist at The Global Female Civility Leadership Institute.

Global influencer for International Business at Global Chamber of Commerce and Industry.

President of the Online Entrepreneurs Association.

Member of International Women Parliament IWP, Spain representative.

Ambassador of the United World 2020 by International Federation of NewAge Media for her work during the pandemic.

Global Changemaker 2020-2021 , awarded by LOANI, Worldwide Leaders Association.

Women Iconic Award 2021, awarded by MegaCosmos

WOHA( Women of Heart Awards) Diversity Awareness Leader 2021-2022

Women of Heart Awards Visibility Strategist and Branding Expert Award, 2022

HERA Award, 2022, Famram Foundation NPC , South Africa.

WOHA Trailblazer of Excellence 2021

WOHA’s Most impactful overall wardrobe appearances 2021

Professional Member at Institute of Global Professionals

Mentor In-Residence at REX Karmaveer Youth Fellowship

Her jewellery designs have been featured at Scope Miami and took over the entire American Eagle Building at Times Square

Her work has been featured in Vogue, Refinery29, Grazia, Departures Magazine, Thrive Global and more

What’s been the most effective strategy for growing your clientele?

Undoubtedly becoming visible in a strategic way. You see, being visible, showing up, posting on social media per se is not going to grow your client base.

Unfortunately, gone are the days when you could simply live stream or post on social media to grow an audience. The audience and your Ideal clients are savvy.

Attention is the new currency, so unless you are able to show up in the right way, in the right places, with the right positioning and the right content, you will be wasting your time and energy.

I started one of my online businesses (yes, serial entrepreneur, here!) to help people sell on video without feeling salesly or pushy. I created a framework “Videos that sell system” based on commercial and seller psychology, visual communication,etc. This system has helped hundreds of people become confident on video, knowing exactly how to show up looking professional, how to leverage the power of a backdrop and how to communicate effectively, using the content and psychological triggers their ideal audience needed to convert into clients.

After using this system on hundreds of people, I decided to give them something extra, a tool that would elevate their positioning and authority even further, so I created the membership Expert Channel TV, which has been designed as a luxe communication brand of excellence. Therefore, every time one of our members shows up as a panelist or a host or speaker, they are seen as an international leader in their field. This elevated positioning and authority, allows them to get high paying clients andmore opportunities to be featured internationally.

By using this same platform myself (II am always the first to test my own stuff), I have been able to grow my international influence and my business exponentially. Expansion has been easy, fast and even bigger than in my plans. I have seen the same happen for my clients, so, I can definitely say that Strategic visibility and being seen in the right places, formats and surrounded by the right people has had the biggest impact on growth at all levels.

The best strategy out of all the visibility strategies I have used and that we offer on Expert Channel TV? Being on TV! Being able to host your own show, panel, interviews or conferences on TV is the most powerful way of leveraging visibility.

Any insights you can share with us about how you built up your social media presence?

I have built several different social media audiences since starting my online ventures, depending on the brand I was building.

But one thing I have always done is making sure that my core values were infused into any brand or audience I was building.

Getting clear on your core values and making sure you live and breathe by them, will help you attract a like-minded audience that will become loyal and excited about your brand.

My first online business was a jewelry brand and I did not feel confident at all about being the face of the brand, so I hid behind a brand name. I used to reject interviews and Magazine features if they required me to be on video or even failed to provide headshots, all I was happy to share were my designs. Surprisingly, I did get some traction but not as much as I could have if I had been visible and the face of my own brand.

So I had to slowly transition to using my name…still no videos or photos of me, though.

It was only later, when I started my second online business that I realised that I needed to work on my fears of being on camera and that really changed everything.

It wasn’t a fast process or an easy one, because I had to test every fear-busting modality out there, every visibility strategy until I was able to streamline the process and only use the most effective techniques and strategies. Only then, was I ready to start posting more personal content, using my own headshots and starting to live stream, and this was a game-changer!

Being consistent so that people know they can rely on you and get to know you. Showing up, no matter what even when you don´t feel like it (I teach different “Mood hacking technique”s to always be ready if you need be).

Be consistent in the way you show up too, building credibility is crucial to get sales, so you need to pay attention to how you are showing up, do your posts and videos look polished? Are they on brand? Is your brand elevating your positioning or on the contrary is it harming your credibility?

Building an audience can take time but don´t focus on the number of followers, focus on the quality and on the relationships you are building. You do not need a big audience, you just need the right audience!

Don´t try to be everywhere, especially at first, if you have no team. Fous on one platform that your ideal client is using and that matches your strengths and personality and become recognised on that platform. Then you can tap into others if you want, but focus on one first.

Being consistent and congruent, doing what you say and saying what you do is what people are attracted to.

There is too much noise out there, become memorable.

Treat everyone in your audience with utmost respect, whether they are ready to buy or not.

Every time you show up, there is somebody watching…always remember this.

If you have a skillset, a gift or expertise that will make your somebody´s day or life easier, better, happier, you owe it to them to show up and share it.

This through above is the first thing I tell my clients, whenever you don’t feel like doing a video or writing a value post, think about this.

Contact Info:

• Website: https://expertchannel.tv
• Instagram: https://instagram.com/melaniefalvey
• Facebook: https://www.facebook.com/falveymelanie/
• Linkedin: https://www.linkedin.com/in/melanie-falvey
• Twitter: https://twitter.com/expertchanneltv
• Youtube: https://www.youtube.com/c/ExpertChannelTV
• Other: APP https://app.expertchannel.tv