We’re excited to introduce you to the always interesting and insightful Dr. Lunide Adeeko. We hope you’ll enjoy our conversation with Dr. Lunide below.

Dr. Lunide, looking forward to hearing all of your stories today. Almost all entrepreneurs have had to decide whether to start now or later? There are always pros and cons for waiting and so we’d love to hear what you think about your decision in retrospect. If you could go back in time, would you have started your business sooner, later or at the exact time you started?

If I could go back in time, I would have started my business sooner. Growing up, I always had the feeling I wanted more, to do more and be more. I grew up in an immigrant household, was born in Haiti—the Caribbean, where 90% of the country is unemployed and lives in poverty. We moved to the US on a cold winter night in March 1995. When we landed at JFK in our Sunday best, we saw white stuff falling from the sky. This was the first time my family and I had seen snow. Huge culture shock – we were not ready. Growing up in Brooklyn,I would day dream about running my own business. Being a boss and controlling how much money I make. I watched my mom get denied jobs because of the language barrier, watched her work her fingers to the bone, and we still could not make ends meet. Living hand to mouth, I wanted more.

To get more I was taught by other immigrants to go to school, get a job, and a white picket fence. Work 40 hours a week and retire at 65 and enjoy. Hence why i hold a Phd today. I quickly realized after college that I was not built for this lifestyle. So I spent precious years trying to mold myself to fit it. I didn’t start my business 11 years after graduating – I wish I started 1 year after. I finally grew the courage to take the leap in 2019.

Prior to that big leap, I felt trapped at a day job where I was not tapping into my full potential. I was always tired, had adrenal fatigue from being stressed all the time, and was just unhappy. I found myself drinking after a long day to numb the pain, and became a functioning alcoholic. So in April 2019, easter Sunday to be exact – I had my last drink. That week I just quiet myself down and just journaled about the life I would love to live. A week later, my business idea came to me. There is a quote that reads, “the two most important days of your life are the day you were born and the second is the day you found out why you were born.” This was that day for me. I never looked back after that.

Starting my business sooner would have meant I get to learn along the way. I waited for everything to be perfect, to have the turn-by-turn directions of how my business was going to look. Only to realize it would morph and change along the way. Needless to say, 11 years post college or 1 year, I am glad I started. Now I know I don’t have to be great to start; I need to start to be great.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers

Maximizers have and bring others a focus on quality. They naturally prefer working with and for the best.

They create strengths within groups by enabling each person to do what they naturally do best. Their drive toward excellence can lead to a new standard of success.

I maximize strength as a way to stimulate personal and team excellence. I transform something vital into something superb. I am a Maximizer.

I see talents and strengths in others, usually before anyone else does.

Strengths — whether my own or someone else’s — fascinate me.

I love to help others become excited about their potential. I can see what people do best and which jobs they will be good at.

I can see how people’s talents match the tasks that must be completed. Excellence, not average, is my measure and pursuit.

I have a quality orientation that leads me to focus on areas of strength for myself and others and to manage around weaknesses. That right there is my business brand.

Are you growing extremely slow in your business plan because of wearing all the hats yourself? You are experiencing mental exhaustion and burnout by trying to execute everything important to your business.

Initially, you don’t have the appropriate funds and resources to hire top-notch talent. Also, it’s taking so much of your time. My business gets you going.

Start working on your genius zone and leave the rest to me. I do all the boring parts. I get down with my team to uplift you by doing all the technical, time-consuming grunt work for you.

We’d love to hear the story of how you turned a side-hustle into a something much bigger.

When I initially started in 2019, I had a full-time job at an Aerospace company. I was working 40+ hours a week. So I worked at my day job from 8 a.m. to 6 p.m., but I also had to make time for my new venture. We all have 24 hours in the day and it comes down to how we use that time. I recall waking up at 4 am to work on my side business before leaving for the office. When I got home from work, I would grab my laptop and work from 7pm – 1am on my side hustle. That went on for over 2 years. One week, one week, I went three straight days without sleeping. When you find your purpose, it does something to you—it rejuvenates you—it becomes like a drug to you. That’s how I was able to turn my side hustle into my full-time business.

What’s worked well for you in terms of a source for new clients?

95% of my clients have been acquired through word-of-mouth referrals.

Contact Info:

• Website: https://bestmorningroutineever.com/
• Instagram: https://www.instagram.com/bestmorningroutine/
• Facebook: https://www.facebook.com/groups/339709559955223
• Linkedin: https://www.linkedin.com/in/lunide-louis-adeeko/
• Youtube: https://www.youtube.com/user/lunidelouis/?sub_confirmation=1