We’re excited to introduce you to the always interesting and insightful Dr. Latrice Williams. We hope you’ll enjoy our conversation with Dr. LaTrice below.
Dr. LaTrice , appreciate you joining us today. Can you tell us a story about a time you failed?
My story of failure is in business. It was actually a failure that turned into a major win! Early in my business, my company produced an amazing empowerment magazine. We had paid writers on staff who submitted quarterly articles. The response was good at first and subscriptions we’re going well. After about two years, subscriptions were beginning to slow and it was costing more to produce than what was being made. Although it was a great product, after the third full year of production, I shut the magazine down with the last quarter having NO sales. That was a hard choice but a necessary one. The major win came shortly after I decided to closeout the Magazine division. A lady reached out to me wanting to produce her own magazine. She wanted my company to design the layout for her and provide the ability to sale her magazine. Amazingly, this one year contract generated more income for my business than the full three years of magazine sales. Since that time, I’ve designed magazines for many other ministries and for profit organizations. My experience over the three years of producing my magazine, though it didn’t yield much then, is now yielding greater return. And I was able to hone my design skills. Now, Living With More Enterprises, has a full magazine/newsletter design division. It was a huge failure with some losses that has turned into a major win for me.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
I started out in the publishing industry as an author 20 years ago. I published my first book and was elated. That experience is what I will call bittersweet. Sweet because I realized a dream, shared a portion of my life story and accomplished something new. Bitter because this first experience with the publishing world was not what most envision when becoming an author. This first publishing was with a traditional publisher, and I had a whopping 7 year long contract. I didn’t know any better AND didn’t do enough research on this company. I was simply enamored that someone wanted to publish my work. Well… 7 years and $7 was all it yielded. YEP, you read it right! 7 years, no responses after the work was done, what I now know was horrible editing and formatting, and a SEVEN DOLLAR royalty check!
BUT…I continued in the business but with another amazing company. My second book was published by Bridges & Channels Enterprises. This experience led me into my journey of becoming a publisher. It was a true divine God experience. The owner, Ms, Suprina Frazier taught me everything about publishing. Her insight, guidance, and integral handling of my second book opened up a new world to me and eventually a new business. The contract process and terms were much better. The royalty split was beneficial for me and her company.
With my third book, I begin self publishing but wanted my books associated with a publishing house. This is where Living With More Publications was born. It is now Living With More Enteprises because we house a full service publishing company, a magazine/newsletter layout division, a high-level kingdom leadership and development institute, and other business ventures that are in planning stages.
Living With More Enterprises is a premier publishing company! Our clients can attest to the high level of service and quality of work we provide to every client! For those ready to publish or need to talk through the process to determine what you need, we offer a free 30-minute consultation! You’ll gain more even if it’s the information or strategy to move forward! We are the legs of your literary work providing interactive editing and formatting processes. Our authors are fully engaged in the publishing process. We guide our authors through the full process from consult to contracting to completion.
One of the things I know sets us apart is our customized contracts. No two books are the same. No two authors are the same. So, neither are our contracts. Each manuscript is reviewed, and a customized contract is prepared based on the authors needs and the work necessary for their book. Another factor our clients love is the payment options we make available to them. For some, it’s the deciding fact that helps them to move forward in their publishing journey with confidence. Knowing they can realize a dream while comfortably affording the cost.
I am most proud of the multitude of authors we’ve been able to assist. So many people who thought the dream was outside of their reach have been able to realize their dream of becoming authors successfully. I’m also proud that many of our clients have become return clients publishing with us again or contracting with us for other services.
The main thing I want to share with people today is that anything is possible even if it comes out of a hard season or a season of failure. Failure provides the opportunity to learn and win on a greater scale. For those who may be considering publishing or even training – choosing Living With More is choosing excellence. My company is built on excellence in execution and integrity. We will always handle our clients and their work with integrity. Our aim is to build trust, rapport, and lasting relationships with those we serve.
What’s worked well for you in terms of a source for new clients?
The best source of new clients for my business has been word of mouth and referrals from current and former clients. Advertising isn’t my strong suit in business, but my clients have been my best advertisement. The continual referrals and strong feedback I’ve received have consistently brought new clients to my company. I also use social media to draw awareness to the business and services we offer.
What do you think helped you build your reputation within your market?
I believe that it has been consistently providing excellent service and products to our clients. The continual positive feedback and reviews of our clients has helped to build our reputation and solidify us as a company of excellence in execution. We are also hands on with our clients, building trust with them and helping them to facilitate the unknown as it relates to publishing.
Contact Info:
- Website: https://latricewilliams.com/
- Instagram: instragram.com/drlatricewilliams
- Facebook: https://www.facebook.com/TheDestinyDriver/
- Linkedin: Dr. LaTrice Williams
- Youtube: https://www.youtube.com/@DrLaTriceWilliams
- Other: https://www.facebook.com/LivingWithMore/
instagram.com/livingwithmore