We’re excited to introduce you to the always interesting and insightful Dr. Joseph Arvay DC. We hope you’ll enjoy our conversation with Dr. Joseph below.
Dr. Joseph , appreciate you joining us today. Over the course of your career, have you seen or experienced your field completely flip-flop or change course on something?
Yes — when my daughter started having seizures.
I thought I had all the answers. It was 1992. I was a new chiropractor, full of faith, fresh out of school, doing everything right. We ate clean, avoided toxins, adjusted regularly, stayed active, stayed off medications. I believed — deeply — that the body heals from above-down, inside-out.
And yet… my daughter Leah’s health and quality of life were getting worse.
First it was petit mal seizures. Then full-blown grand mal episodes. Dozens of them.
I had read all the right books. Attended all the seminars. Trusted in God and the innate healing power of the body. I wasn’t supposed to be the dad with a daughter on seizure meds. I was supposed to be the one helping others avoid that path.
So, I had a choice to make.
Blame God? Blame medicine? Blame chiropractic?
Or take radical responsibility — and blaze a new trail.
That was the U-Turn.
I stopped chasing symptoms and started searching for the cause no one else had seen. I became obsessed with understanding why Leah’s brain was expressing seizures. I needed to uncover the stress trigger — the neurological storm — keeping her from calm, functional health.
This was more than a spinal misalignment. Her brain was reacting to a perfect storm of stressors: a traumatic birth and a serious head injury from a fall as an infant.
And the answer didn’t come from a textbook or seminar. It came when I humbled myself enough to learn a whole new model from spinal pioneer Dr. Burl Pettibon. He taught me the critical importance of spinal curves, ligament tension, and rehab protocols I’d never been exposed to before.
When we x-rayed Leah using his methods, we found the real problem: a 15-degree neck curve where there should have been 45. That was our missing link.
From that day forward, I stopped being just a chiropractor.
I became a brain-whisperer.
Today, Leah is 36. She drives. Lives on her own. Works as an accountant. And her EEG? Clear.
That U-turn changed everything. For her. For me. And for every patient I’ve seen since.
Because sometimes healing takes time. Sometimes a breakdown leads to a breakthrough. And sometimes you have to draw a brand-new map when the old one no longer works.
But if you don’t quit — if you’re willing to take the U-turn — you just might change someone’s life.
Sometimes, you have to make a new map to find the treasure you were always meant to discover.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
I’m Dr. Joseph S. Arvay, also known as “The SpineGeek.” I’ve been a chiropractor for over 33 years, and in that time, I’ve delivered more than 500,000 adjustments — from Olympic athletes to infants just hours old. I run Spinegeek Chiropractic in Northglenn, Colorado, where we specialize in safe, gentle, and powerful adjustments for families, faith-based moms, kids with chronic health challenges, and seniors 55+ who are sick and tired of being sick and tired.
But here’s what really sets me apart: I’m not just a spine doctor — I’m a brain whisperer.
My journey into chiropractic started like many others: I wanted to help people heal naturally. But it wasn’t until my own daughter, Leah, began having seizures that I realized I had to dig deeper. Everything I had been taught — everything I believed — was tested. And through that fire, I discovered what I now call the U-turn — when life forces you to stop following the map and start drawing your own.
Through relentless study, faith, and radical responsibility, I found the missing piece: spinal curve correction and brain-based chiropractic care. That changed everything for Leah. And now, it’s the foundation of how I help others heal.
What do I actually do?
I help people of all ages restore their health by unlocking the healing power of their brain and nervous system — no drugs, no surgery, just proven protocols that combine cutting-edge spinal correction with the timeless principles of MaxLiving: strong mindset, clean nutrition, smart movement, detoxification, and above-down-inside-out healing.
We offer:
Chiropractic adjustments (from no-crack to full manual)
Brain-based spinal curve rehab
Pediatric and family wellness plans
Community outreach events like Free Adjustment Days
Nutrition, posture, and health-span education
A podcast (The Spinegeek Podcast), speaking events, and upcoming books on children’s health, resilience, and brain healing
What problems do I solve?
Kids with chronic illness who aren’t thriving
Moms who are overwhelmed, exhausted, and out of options
Adults with pain, fatigue, or brain fog who are told to just “live with it”
Seniors who want strength, not just survival
And anyone stuck with a diagnosis but not a direction
What makes me different?
Faith-based care without judgment
A proven brain-spine-body healing model
33 years of experience blended with constant innovation
A relentless drive to help people write a new story when their old one stops working
What I’m most proud of isn’t just that Leah’s seizures are gone. It’s that the breakthrough we found for her has now helped thousands of others find their own path to healing.
If you’re searching for someone who sees the whole picture — body, brain, and spirit — I’d love to meet you. Not to fix you in one visit, but to invite you into a healing journey where you don’t have to give up hope.
Can you tell us about what’s worked well for you in terms of growing your clientele?
Giving away what others charge for — and making it so good, people feel silly saying no.
Here’s what I mean…
I’ve done thousands of free adjustments in parks, gyms, churches, farmers markets, and even in Zimbabwe Africa. Why? Because I believe the best way to introduce people to the power of chiropractic care is to show them, not sell them. I call it mission work — and it’s the heart of my practice.
These free adjustments aren’t a sales gimmick. They’re a real experience of healing. And when someone feels that shift — when pain melts, posture changes, or they take a deep breath they haven’t taken in years — they don’t need a pitch. They ask, “How do I keep this going?”
Alex Hormozi says: Give away for free what your competitors charge for… and do it better than they do paid. That’s exactly what I’ve done. I have been doing that long before he said it. It works, because it builds trust and positions me as a category of one.
And here’s the kicker…
When people hear about where I’ve been — from adjusting Olympic athletes to helping my own daughter overcome seizures — they don’t just want an adjustment. They want the healing story I’ve helped others write.
It’s not about growing a patient list. It’s about building a stack of undeniable outcomes that prove one thing:
If you’ve been overlooked, misdiagnosed, or given up on… I can help.
Serve first. Heal deeply. Tell the truth.
That’s been my growth strategy since Day 1 — and I don’t plan to change it.
Do you have any insights you can share related to maintaining high team morale?
Simple: hire for attitude, fire for attitude, and love your team like family.
I tell every new hire the same thing — you come before me, and you come before the patients. If I take care of you, you’ll take care of them.
Here’s how we do it:
We don’t guess on personality fit — I use the D.I.S.C. profile to make sure people are wired for the mission we’re on.
We meet weekly. We train weekly. We huddle before every shift and pray together. Everyone knows the mission, the metrics, and what’s expected of them — no guessing, no surprises.
We systemize everything. Clean policies. Clear procedures. We don’t wing it with patients — we deliver consistent, exceptional care because we’ve practiced for it.
As for morale? I keep it high by seeing my team.
I ask about their lives. I listen. I do quarterly check-ins and surprise them with little blessings when I can. I know their favorite snacks, their kids’ names, their stress points — because they matter.
Now, I’ll be honest — I’m high maintenance. I talk a lot. I dream big. I expect excellence.
But I never stop thanking my team for following me each day and serving our people with heart and hustle.
Leadership isn’t about being the boss.
It’s about removing friction, building trust, and showing up for your people — again and again.
That’s how you build a team that wants to stay, grow, and win together.
Contact Info:
- Website: https://Spinegeek.com
- Instagram: @spinegeek
- Facebook: https://www.facebook.com/spinegeek/
- Linkedin: https://www.linkedin.com/in/joseph-arvay-24268616
- Youtube: Spinegeek Channel
- Other: Spinegeek Podcast
https://open.spotify.com/show/7fLZP0EN8yWg3mznUO1WYB?si=f520841279f948a8
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