Alright – so today we’ve got the honor of introducing you to Donnita Macon-Wilson. We think you’ll enjoy our conversation, we’ve shared it below.
Donnita, appreciate you joining us today. Before we get into specifics, let’s talk about success more generally. What do you think it takes to be successful?
Focusing on your goals. Hard work, dedication, consistency, and positivity. Make sure you have a balance between your personal life and entrepreneurship. Founding out who you are and what you want to do in life.

Donnita, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
My name is Donnita Macon-Wilson born and raised in Kansas City, Missouri. Beauty Chelle Last was founded in November 2020. Beauty Chelle Last was born December 6, 2020. Beauty Chelle Last was named after the owner middle name (Rechelle). woman should be able to express her beauty. My beliefs are every woman is beautiful and their own special way. Never let anyone tell you are not beautiful queen. You’re amazing, smart, beautiful, and a blessing to this world.
Beauty Chelle Last goal is to make sure every woman knows she is beautiful. Provide excellent customer service. Always make sure our customer are always happy. Stay up to date with the latest trend of beauty products.
Beauty Chelle Last sells various different products such as lashes, jewelry, fedora hats, and provides a take down hair services. I am proud I took the faith to start my business, to be able to help women in the community with self worth.
“Embracing your beauty that will last forever”
-Love,
Donnita Macon
Can you open up about how you funded your business?
I saved up money from my job to start up my business. I made sure to save $200 from every paycheck, until I was ok with the amount I had in my saving to start my business. Overall to start my business I invested around 10,000 or more to have what I needed for my business.
My business had to be customized to my liking before, I could start selling products.
I didn’t start out with any business loans to help my business. It nothing actually wrong with getting a start up business loan.

How’d you think through whether to sell directly on your own site or through a platform like Amazon, Etsy, Cratejoy, etc.
Yes, I sell my products on Shopify. I utilize Shopify due to it being very popular for business owner that run commerce stores. Shopify has a lot of resources that helps with marketing and advertising.
Shopify is user friendly. I don’t have any cons while I have been selling on Shopify.
Contact Info:
- Website: www.beautychellelast.com
- Instagram: www.instagram.com/beauty_chelle_lastllc
Image Credits
Jackie Daniel-G.I.F.T Myself-Product Photos

