We’re excited to introduce you to the always interesting and insightful Donna Morris. We hope you’ll enjoy our conversation with Donna below.
Donna , appreciate you joining us today. Risking taking is a huge part of most people’s story but too often society overlooks those risks and only focuses on where you are today. Can you talk to us about a risk you’ve taken – it could be a big risk or a small one – but walk us through the backstory.
One of the biggest risks I’ve taken was leaving my entire support system in North Carolina: my family, friends, and the community that helped shape me, to move to Texas and rebuild my life and my business from the ground up.
At the time, everything in my life was familiar and comfortable. I had a strong village, deep roots, and a clear path in the career I had built over the years. But as my business partner and I began to rebrand and evolve our company, I realized that the growth I wanted in my personal and professional life required a new environment. One that stretched me, challenged me, and exposed me to a market with bigger opportunities.
So I made the decision to pack up my life, my family, and move across states to Texas, a place where I didn’t have my usual safety net. No built-in community, no familiar support system, just my vision, my faith, and the belief that the next level of my life and business required a new level of me.
It was uncomfortable, humbling, and at times overwhelming. Starting over in a new market meant learning the landscape from scratch, networking intentionally, building new relationships, and proving myself all over again. But that risk forced me to step into a new level of leadership and resilience.
Being in Texas has pushed me to refine my business strategy, elevate our brand, and step into a more expansive version of myself. Most importantly, it reminded me that sometimes the greatest growth comes from leaving what’s familiar and trusting yourself enough to build something better.
Looking back, the move was more than a relocation. It was a decision to bet on myself and the future I knew I was meant to create. I am excited to see what god has in store for me.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
I’m the Co-Founder of TGND Consulting, a creative communications and digital strategy agency that I built alongside my twin sister. My journey into this industry started long before TGND was ever formally established. I’ve always been deeply connected to creativity, fashion, storytelling, visual art, and equally passionate about strategy, communication, and the psychology behind how people connect with brands.
Over the past decade, I’ve built a career at the intersection of sales, marketing, and brand strategy, working across industries from corporate environments to nonprofit organizations to consumer brands. My background includes top-tier sales performance, coaching teams, curating marketing strategies, and helping clients refine their image, identity, and messaging. Those experiences taught me how powerful storytelling, intentional branding, and strategic visibility can be, not just in business, but in personal transformation. That understanding is what led my sister and me to create TGND Consulting.
TGND Consulting is the go-to source for creative strategy, digital marketing, and brand elevation for women leaders, creatives, and impact-driven organizations. We blend, creative direction, visual storytelling, digital/influencer marketing, brand strategy and messaging refinement to help our clients show up with intention, authenticity, and confidence.
What sets us apart is that we bring the heart of a storyteller and the mind of a marketer. We don’t just help clients “look” good, we help them communicate who they truly are and what they stand for in a way that resonates deeply with their audience. We understand what it feels like to have a powerful message but struggle to be seen or heard. And that empathy shapes everything we create.
Our services are designed to move women from hidden potential to powerful presence, offering support in:
Brand activations
Digital content creation
Website design
Influencer campaigns
Visibility strategies
Creative direction for authors, speakers, and founders
High-impact digital marketing campaigns
I’m most proud of the transformation we help our clients experience, not just externally, but internally. Watching women creatives step into alignment with their message, show up confidently, and see the impact of their story reach the right audience is the most rewarding part of what I do.
We’re currently producing the Aligned & Thriving Summit, a virtual experience for creative women who are ready to move from overwhelm to overflow, personally and professionally. We’re also preparing new episodes of our Mommi Hustle Podcast, launching in 2026, where we highlight the stories, resilience, and brilliance of women balancing motherhood, ambition, and purpose.
What I want clients and readers to know most is that my work is rooted in intention, creativity, and alignment. I help women show up as the highest, most aligned version of themselves, not just visually, but strategically and authentically. My mission is to help women be seen, understood, and remembered.
What’s a lesson you had to unlearn and what’s the backstory?
A major lesson I’ve had to unlearn is the belief that I needed to constantly be in “survival mode” to be successful. For a long time, I carried this mindset that I had to push, hustle, and do everything on my own, that slowing down meant falling behind, and asking for help meant I wasn’t capable. It’s a mindset that served me in my early years, but it became a limitation as I evolved personally and professionally.
Over the last two years, life forced me to confront that belief. I stepped back from my business to raise my now 7-year-old and 2-year-old, while also preparing for and grieving my grandmother’s passing. It was a season that stripped me down, softened me, and showed me parts of myself I hadn’t slowed down enough to see.
During that time, I began doing deep mindset shifting and shadow work, looking at the parts of me shaped by childhood experiences, pressure, and perfectionism. I had to unlearn the belief that rest made me weak, that motherhood set me back, and that I had to earn my worth by overextending myself. I realized that I was measuring myself against old versions of me, instead of the woman and entrepreneur I am becoming.
That inner work has changed everything. Instead of operating from survival, I’m learning to operate from alignment, intention, and self-trust. I’m giving myself permission to build differently, to delegate, to collaborate, to slow down and strategize instead of constantly doing. And that shift is what’s preparing me for my next stage in entrepreneurship: scaling my business to multi–six-figures in a sustainable, grounded, and aligned way.
The lesson I had to unlearn is that my worth isn’t tied to how much I carry or how hard I push. Now, I’m building from a place of clarity, healed identity, and power. That’s the foundation for the level of success I’m stepping into next!
How about pivoting – can you share the story of a time you’ve had to pivot?
One of the most significant pivots in my life and business happened recently when my husband, our two young children, and I made the decision to move from North Carolina to Texas. It was a major life change, leaving behind family, friends, and the community that had supported us for years.
The move required us to completely downsize, letting go of many belongings and comforts we had accumulated, which was both practical and symbolic of the fresh start we needed. It was a humbling process that forced us to prioritize what truly mattered, not just in our personal lives, but in our business as well.
For TGND Consulting, this pivot meant refocusing our strategy, rebuilding our network from scratch in a new market, and finding innovative ways to reach clients while continuing to deliver high-quality, creative work. It also meant balancing the needs of our children while ensuring that the business stayed on track, which required intentional planning, delegation, and a renewed focus on efficiency.
This pivot is now strengthening both our family and our business. It retrained me to adapt quickly, embrace discomfort, and reframe challenges as opportunities for growth. Moving to Texas wasn’t just a relocation, it was a strategic reset fromGod that allowed us to streamline, refocus, and rebuild our business in ways that wouldn’t have been possible if we had stayed in my familiar space.
Contact Info:
- Website: https://tgndconsulting.com/
- Instagram: https://www.instagram.com/tgndconsulting/
- Facebook: https://www.facebook.com/TGNDConsulting
- Linkedin: https://www.linkedin.com/in/donna-morris-90438296/
- Youtube: https://www.youtube.com/@tgndconsulting
- Other: Aligned & Thriving From Overwhelm to Overflow Summit: https://tgndconsulting.com/aligned-and-thriving-summit/
Image Credits
Maxres Photos
Walil Archer of Downtown Radio
Fiauna Photography