We’re excited to introduce you to the always interesting and insightful Don Nechtman. We hope you’ll enjoy our conversation with Don below.

Don, thanks for joining us, excited to have you contributing your stories and insights. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

Off-Stitch started as Super Soles in 2013 when I was just 12, and while the name has evolved, the mission has stayed true. Off-Stitch is here to innovate and make its mark in the constantly changing fashion world. As a proud American, I’m committed to giving back by creating local jobs in South Florida, embracing sustainability to protect God’s green earth, and offering premium quality at an affordable price so everyone can access great fashion. Off-Stitch isn’t just a brand—it’s a movement, redefining fashion one stitch at a time.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I’m Don Nechtman, founder of Off-Stitch, a fashion brand I started after launching my first brand, Super Soles, at 12 years old. While the name has changed, the mission remains the same: to innovate and make an impact in fashion. Off-Stitch focuses on creating premium, affordable products through ethical production, sustainability, and local manufacturing. Our goal is to offer high-quality fashion that’s accessible to everyone, allowing people to feel confident without paying designer prices.

What sets Off-Stitch apart is our commitment to making a positive impact beyond fashion. We plan to create jobs in South Florida, support sustainable practices, and build a brand that’s about more than just clothing. I’m proud of how far we’ve come and the community we’re creating around Off-Stitch. This brand is here to make a difference, and I’m excited to have everyone be part of the journey.

We’d love to hear the story of how you built up your social media audience?

I began my journey into content creation with a clear understanding of how important social media is for becoming a successful fashion designer. Early on, I focused on growing my Instagram following by connecting with my school peers, with the goal of building a strong audience by the time I graduated. I used to go by the alias “BTG,” which stood for my motto, “Beyond The Grind.” In my freshman year of high school, I started this plan, and by college, I was posting outfit pictures on Instagram that began to draw attention. I would combine my own brand with popular streetwear and designer pieces to give Off-Stitch (formerly Super Soles) a more established look. My advice for anyone looking to build an audience on social media is to stay true to your passion and keep grinding. You could be closer to success than you think, so never give up.

We’d love to hear your thoughts about selling platforms like Amazon/Etsy vs selling on your own site.

Currently, Off-Stitch is available exclusively through our website, offstitch.com. We’re excited to announce that we are preparing to launch on Amazon, and the Off-Stitch mobile app is in development. Additionally, we aim to start wholesaling to select retailers, meaning Off-Stitch could soon be available in your favorite stores. Our ultimate vision is to establish an Off-Stitch Headquarters to create more jobs and support the local economy. This approach will enable us to scale more effectively than through a traditional retail store, allowing us to stay true to our mission and make a greater impact.

Expanding to platforms like Amazon and launching a mobile app will enhance accessibility and visibility for Off-Stitch products. The brand aims to reach new customers and generate local employment by wholesaling to select retailers and establishing an Off-Stitch Headquarters. However, this growth brings increased costs and challenges, such as managing inventory and maintaining brand integrity. Careful management is essential to ensure growth aligns with our core values. I’m proud to oversee operations at Off-Stitch, ensuring this growth is handled responsibly.

Contact Info:

• Website: https://donnechtman.com
• Instagram: https://www.instagram.com/donnechtman
• Other: Off-Stitch Website: https://www.offstitch.com
  Off-Stitch Instagram: https://www.instagram.com/offstitch

Image Credits

Todd Nechtman