We’re excited to introduce you to the always interesting and insightful Domo Jones. We hope you’ll enjoy our conversation with Domo below.
Domo, thanks for taking the time to share your stories with us today We’d love to go back in time and hear the story of how you came up with the name of your brand?
It’s based on the idea of being in the “know”, but understanding that it’s based on life experiences and not from book knowledge which is why it’s spelled “In the KNO”
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
Domo Jones, is the lover of all things entertainment and chaotic! She first got her start in HS with a TV and broadcasting class that led her to Minor in Mass communications in college. A former student leader and graduate of North Carolina Central university, Domo has turned her network into her net worth. She turned throwing concerts with artists like Kendrick Lamar in college to internships with companies such as Radio One, ABC, CW, Fox and more! Upon graduation,she was the executive assistant to a manager for Sony Music/Bystorm Entertainment/RCA Records, there she assisted with Music Licensing, Publishing, Marketing and Promotions. In 2013, she launched her website wwww.iknoDomo.com and began building the brand with her Artist interview series called “The KNO Show” which went on to interview top artists like Nipsey Hussle, YG, Dababy, TY Dolla Sign and MORE. She also landed opportunities such as a guest correspondent on BET’s 106 &Park and her interviews were featured on major online publications such as complex and XXL.
In 2015, she jumped back into Radio at a Top 40 station called, “TheNew Pulse FM 96.9/102.5” and later that year she landed the position of publicist for Medium Creative Agency FKA Medium PR Agency.
In 2018, Domo decided to create In the KNO consulting, LLC, an Entertainment Consulting firm that assists clients with ,but not limited to Marketing/ Promotions, Artist Development, PR, Branding , Visual and Audio Production.
In 2019, she became the Director of Studio Operations of a 10,000 sqft Recording, Production and Event studio in San Francisco, CA for EMPIRE. In just 3 years , she has been able to launch numerous exclusive services, brand partnerships, interactive activations, and get her foot in the door with writing credits on a few songs!
I feel what sets me apart from others is my willingness to try and to put my best foot forward to learn as much as I can. It also allows me to adapt to any process or room that I am in.
My brand is all about assisting others where they need help.
We’d love to hear the story of how you turned a side-hustle into a something much bigger.
My side hustle has always been entertainment. I’ve hustled everyday for 4 years to land my first radio job only to move and have to hustle 18 months until I landed my management position. It’s crazy that now my personal brand has become the side hustle while I still get to work in the industry I love.
Can you share a story from your journey that illustrates your resilience?
My willingness to never give up. When I moved from NY in 2013 i thought my life was over. Only to regain my strength to make the leap again and succeed in 2019!
Contact Info:
- Website: www.iknoDomo.com
- Instagram: @iknodomo