We caught up with the brilliant and insightful Dominique Gonzales a few weeks ago and have shared our conversation below.

Dominique, appreciate you joining us today. Let’s start with the decision of whether to donate a percentage of sales to an organization or cause – we’d love to hear the backstory of how you thought through this.

Our team is committed to working with the local school and their special needs program to ensure these students are given the opportunity to learn job-related skills. We donate 1% back to the program in order to fund job training materials and equipment that will help these young individuals be more successful when they enter the workforce. Additionally, we provide mentorship opportunities for those who need extra guidance in transitioning from educational settings into professional roles. Our goal is not only to teach job-related skills, but also to equip them with the confidence and self-efficacy necessary for success.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I’ve been lucky enough to gather over 15 years of experience in the food and beverage industry. With a genuine love for craft cocktails and cherishing special moments with loved ones, I’ve combined my bartending background with a strong commitment to exceptional hospitality. It brings me so much joy to share my favorite drinks with an even bigger group, as I’m dedicated to delivering pure magic with every sip.

The details are what make a great experience. From fresh-squeezed lime juice and freshly muddled herbs to infused spirits and house syrups, I’m dedicated to taking extra special care with every ingredient used. With my understanding of flavor profiles, knowledge of classic cocktails and expertise in modern mixology, I promise to bring unique creativity to your next gathering. A great cocktail is more than just a drink. It’s the marriage of exquisite flavors, an artful presentation and a memorable experience all in one glass. I use only the freshest ingredients—from top-shelf spirits to homemade infusions and syrups—along with the finest house-made garnishes. I guarantee your guests will be delighted and inspired by the unique mixers.

I created Root Elixirs to help you simplify this process by bringing the bar to you. Root Elixirs make it easy to provide your guests with a variety of refreshing drinks. From classic cocktails to signature creations, my mixers can accommodate any crowd with ease. Whether you’re hosting an intimate gathering or large-scale event, Root Elixirs helps you to develop a personalized menu that is perfect for anyone enjoying a cocktail or mocktail. Whether it’s a holiday party, corporate event, or intimate gathering for family and friends, I’m passionate about making your occasion truly special. Get ready to be transported to an immersive experience of flavor-packed libations that will wow your taste buds!

Have you ever had to pivot?

As Root Elixirs began to grow, I realized I had to think outside of the box if we were going to bring in additional revenue streams. So, I decided to add some simple garnishes for customers who wanted to buy our elixirs.

To start things off, I added a few basic items such as lemon slices, orange slices, and edible flowers. These all provided a unique and aesthetically pleasing touch to our beverages. It was also relatively low cost which allowed us to keep our prices competitive while still offering a high-end experience. Additionally, customers could now customize their drinks with these natural garnishes that would make them look and taste even better.

The response we got from adding these garnishes was overwhelming! Not only did they bring in an extra source of income but customers loved the added customization options and the fact that they could personalize their drinks with such a simple addition. People really seemed to enjoy the extra attention that came along with adding the natural garnishes and it helped build loyalty within our customer base.

At this point, Root Elixirs continues to offer its signature elixirs along with its new garnishes selection. We have seen an uptick in sales since adding the additional options and are now looking into expanding further into other areas of beverage customization as well as developing more specialty products. All of this has been possible thanks to our small pivot into using natural garnishes as a way of generating additional revenue streams!

We’d really appreciate if you could talk to us about how you figured out the manufacturing process.

Root Elixirs is proud to manufacture all our products in house. We believe that this commitment to quality control ensures that each and every product we produce meets our exacting standards. It also allows us to expand and grow with the company in a sustainable and gradual manner, as I personally believe in slow growth as an important component of any thriving business. By manufacturing all our products onsite, we are able to establish a relationship directly between our customers and the production process. This relationship helps us to get feedback from customers quickly, so that we can maintain the highest possible levels of customer satisfaction.

We also believe that being in control of our own production process is the right and ethical thing to do for the environment. By limiting our production waste and controlling every aspect of the process, we are able to ensure a product that will not only last for a long time but that will also have minimal impact on the environment. Our commitment to quality, sustainability, and customer satisfaction is part of our mission at Root Elixirs. We strive to provide the best possible product and experience for our customers.

Additionally, we are constantly looking for ways to improve our production processes and develop new products that meet the changing needs of our customers. Our team is devoted to researching more sustainable processes and ingredients as we grow. We like the control it gives us to scale when we need to and cut back when the market changes.

Contact Info:

• Website: https://www.rootelixirs.com
• Instagram: https://www.instagram.com/root_elixirs/?hl=en
• Facebook: https://www.facebook.com/rootelixirs/
• Linkedin: https://www.linkedin.com/in/dominique-gonzales-0175b58b/ https://www.youtube.com/watch?v=HoXY7f-jywg