We’re excited to introduce you to the always interesting and insightful Dj Olojo. We hope you’ll enjoy our conversation with DJ below.

DJ, appreciate you joining us today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

Our goal is to help one million homeowners successfully navigate foreclosure. When you think about your home, it should be a place of peace and good memories. Unfortunately, life happens to many of us, and the financial pressures associated with homeownership are real. We aim to be a multifaceted solutions-based firm that provides strategic options to homeowners facing foreclosure. We want homeowners to keep their homes or profit significantly from the sale of their homes. When you review the net worth of individuals who own homes vs those who don’t, the numbers speak for themselves. Those who own homes attain higher levels of wealth over the long term. We want more people to be able to grow their wealth and hold on to their homes. 

DJ, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I love people and real estate. My work lets me combine two great passions, and I have the ability to help people with real estate problems at their most vulnerable moments. I started investing in real estate around 2009 during the real estate and mortgage crash. I got a front row seat at how peoples lives changed overnight. I was at the foreclosure auctions watching, learning, and eventually bidding. It was scary and eye-opening.  
 One particular property sale impacted me in a unique way.
There was a family at the auction going around asking investors
not to buy their house. It was an African American family, and the
father was frantically looking for the attorney with their property.
His wife stayed at the bottom of the steps, pushing a baby in a
stroller back and forth while asking people if they knew what
attorney had her property. They obviously had not been to the
auction before because they did not understand how the process
worked. Their desperation had led them to attempt one last option:
begging strangers not to bid on their home.
 I was saddened, annoyed, mad, and perplexed—all at the same
time. This led me to ask the question, what had gone wrong?
 Was the attorney at fault for doing their job, or was it the
callous investor for buying the house to make a profit? Was the
homeowner at fault for not paying their mortgage, or was it the
lender for giving them a loan they could not afford?
 I never saw that family again, but they left an indelible mark
on me. Foreclosures are more than just real estate. People are on the
other side of the transactions, and their lives are disrupted.
 Unfortunately, that day would not be the last time I saw
families begging for their homes. I wrote this book with all those
desperate families in mind. I was uninformed and unable to help
that family on that day, but the last decade of my life has prepared
me to give homeowners the solution I could not give them. That is why I am excited to help one million homeowners successfully navigate foreclosure. 

How about pivoting – can you share the story of a time you’ve had to pivot?

When I started investing in real estate in 2009, I was a full-time management consultant. I was on boats, planes and trains, and real estate was a hobby that I picked up. I had no wife or kids at the time, so even though my work schedule was demanding, I had ample free time. Over the years, I started to enjoy real estate more than consulting. Consulting was lucrative and was a stable career path with tremendous upside. Real estate was an unknown. I had to decide what path to choose, and by this time, I had real responsibilities because I was a husband and soon-to-be father. With prayer, good counsel, and my wife and business partner’s support, I jumped into full-time real estate. It was a drastic change from the guaranteed six-figure salary, but it presented a world of possibilities.As a family, we made a plan to live only off my wife’s income for the next 12 months and reinvest any money I made. We sacrificed a few luxuries during this season, but  I dont remember what they were. My wife and I agreed to reevaluate after 12 months, and if the business was not working, I would pivot and go back to consulting. Well, I left consulting 11 years ago, and now my wife works with me in our company. We are small but mighty firm and are very proud of what we are building. My point is that we took a chance on ourselves, got good counsel, prayed about our decision, made a plan, and it worked out. The outcome could have been different if we missed any of those four steps.  

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

When I started working for myself, I thought everything had to be perfect on day one. I was worried about the logo, email, website and aesthetic. I was not worried about the most important thing, revenue. And not just revenue, but profit! 
When I left the corporate world, I had assistants, secretaries, office managers, travel agents, an HR department, a marketing department, and a boss to depend on and ask questions to. I had a team and sizable financial resources. I had a paycheck that was always was direct deposited on time. I had a 401k with a company match, stock options, and health insurance.  I had a world-class brand behind me. I was comfortable. 
When I started working for myself, many, if not all, of these things disappeared. I tried to rebuild what I left by focusing on the external image of the brand. However, I soon realized I did not need to try to be the company I left or create something similar. I did not even need a brand to make money. I needed to solve a problem, and the customers would come. I was not competing against other large consulting firms for business. All I needed to do was solve a problem and become the best at doing that one thing. All the other stuff would follow if I could become world-class at one thing. 
So now, I only help people solve residential real estate problems. It is my one thing, and I am very good at it. 

Contact Info:

• Website: https://www.theforeclosurefix.com
• Instagram: https://www.instagram.com/dj_olojo/
• Facebook: https://www.facebook.com/Djolojo/
• Linkedin: https://www.linkedin.com/in/djolojo/
• Twitter: https://twitter.com/dj_olojo
• Youtube: https://www.youtube.com/@TheForeclosureFix