We were lucky to catch up with Diona Coates recently and have shared our conversation below.
Hi Diona , thanks for joining us today. What’s the backstory behind how you came up with the idea for your business?
The idea for my calling stemmed from my love and aspiration for my grandmother. She was 97 years of age when she passed away back in March of 2022. She has been a huge part of my life and lived with us for 20+ years. Needless to say, she served as my second mother, in home daycare provider for my children and a host of my other family members. I would not be nearly half the woman I am today if she had not been such an inspirational builder of my morals, faith and nurturing. It gave me great joy to return the favor in caring for her in her later years and have the ability to show her I understood her “Golden Heart”. So, it was a no brainer to couple my passion for nursing with the care given skills and compassion I gained being by her side in her time of need. The blessing for me was the revelation that not only my grandmother, but all of our beloved elders deserve to have a company who views service as a ministry and keeps the motto of a “24k experience” for care givers who operate with a golden heart.
Diona , love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
My name is Diona Coates and I’m the owner of Golden Heart Home Care. I’m a Registered Nurse by trade and it’s my honor to help those who are in need of home care services. Nursing has always been a passion of mine. As a kid I would always tell my mom that I wanted to be an OBGYN. However, life happened and Nursing became my career. I wouldn’t change it for the world! I LOVE the ability to meet new families, build new relationships and prove to my clients that they’ve hired a company set apart by our focus on keeping them as comfortable in their lifestyles as possible. Most businesses aren’t vested in the client experience and helping them to remain independent in their home.
What sets Golden Heart apart from others agencies is that we not only provide services for Seniors, but we also provide Post Surgery and New Mom Assistance to Adults. It’s important to us that we provide services and an exceptional experience for all adults.
What makes me most proud is that our Caregivers can operate in the spirit of excellence and provide a 24K experience. Our clients can expect quality companionship, and to be treated like we would treat our own grandmother, favorite aunt or uncle. It’s a privilege for Golden Heart Home Care to be chosen to care for your loved one.
Can you share a story from your journey that illustrates your resilience?
As a nurse I’ve seen many people pass away. However, as a compassionate business owner, losing my first client was one of the toughest things Ive experienced. It taught me the importance of staying strong, grounded and providing support for the families and grief counseling for my employees. Our clients become family so their grief become ours as we work through the journey of recovery together.
How did you put together the initial capital you needed to start your business?
In the beginning I had no clue how I would get started with my dream. After a lot of prayer, I decided to withdraw funds from my 401k. I knew I didn’t want to go into business with a lot of debt so it only made sense to self fund my business. By the grace of God things have been working out. I’m truly grateful for the process and the journey. God is good!
Contact Info:
- Website: www.goldenhearthomecarestl.com
- Instagram: Goldenhearthomecarestl
- Facebook: Golden Heart Home Care
- Linkedin: Golden Heart Home Care
- Twitter: N/A
- Youtube: N/A
- Yelp: N/A
- Other: N/A
Image Credits
N/A