We were lucky to catch up with Diego Soto recently and have shared our conversation below.

Diego, thanks for taking the time to share your stories with us today We’d love to hear the backstory behind a risk you’ve taken – whether big or small, walk us through what it was like and how it ultimately turned out.

Taking risks is a necessary part of life, but let’s be honest—it’s scary. It’s terrifying to think about changing everything: your life, your identity, your comfort zone. Growing and expanding sounds great in theory, but in practice, it can feel overwhelming.

That’s exactly what I went through when I decided to start my own business, Tu Nueva Realidad (Your New Reality) It’s now one of the most recognized spiritual platforms in Latin America, but back then, it was just an idea, a dream.

It took me years to take that first step. Not because I didn’t know what to do, but because I was scared. It wasn’t fear of failure or what people might think—it was the fear of letting go of who I was. I had spent 20 years building a successful career as an advertiser. That was my identity. And leaving it behind for something uncertain? For a gut feeling? For a calling with no clear destination or guarantee? That was terrifying.

It was one of the hardest things I’ve ever done—letting go, taking the leap, stepping into something unknown. And it’s ironic because the name of my platform is literally that, to create a new reality, and after many years, I finally understand how hard it is for people to let go—not to start, but to let go of the old identity.

But here’s what I’ve learned: nothing is impossible. It’s hard, yes, but not impossible. And the hardest part isn’t the work or the discipline—it’s becoming someone new. It’s like shedding old skin, like a snake. You’re vulnerable for a while, exposed, unsure of what comes next. But that’s where growth happens.

The thing about risks is that sometimes the pressure inside you gets so intense that you can’t stay the same anymore. The old version of you has to break for something new to emerge.

For me, it took years to understand this—to decide to let go of the past, to stop holding on to what was familiar, and to trust the flow of life. Once I did, things started falling into place—not because I forced them, but because I allowed them to.

Of course, it wasn’t easy. Life is like a puzzle; to put it together in a new way, you first have to take it apart. That part is messy, confusing, and dark. But it’s necessary.

If you’re reading this and you’re on the verge of taking a risk or making a big change, my advice is simple: stop focusing on all the “what ifs.” What if it doesn’t work? What if I run out of money? What if people laugh at me? Those questions will never stop coming. Instead, ask yourself: “Who am I willing to become? What new version of me am I ready to step into?”

Then take the first step. I know It’s like driving on a foggy road, but you don’t need to see the entire road, go slow and keep focus on the next few feet in front of you. Trust me, the fog will clear eventually, and when it does, you’ll see the light again.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

My entire platform started with a simple but powerful Buddhist principle I learned after spending three years attending a Buddhist temple: What you think, you become, or your thoughts create your reality. This idea sparked my curiosity and became a lifelong journey—understanding why and how my thoughts shape my reality.

I spent over a decade seeking knowledge wherever I could find it. I spoke with shamans, elders, healers, witches, monks, doctors, and anyone I believed might hold the answer. But, as is often the case, the answer was within me all along.

This realization led me to write my first book, “Crea Tu Nueva Realidad” (Create Your New Reality), where I share these stories and, of course, the techniques I learned and used to overcome the darkest moment of my life. I spent over three months confined to a bed, unable to move. As a result, I lost everything—my job, my money, my relationship, and even the right to see my son.

This long journey eventually inspired me to create tunuevarealidad.com, a platform where I help people literally create a new reality for themselves. I guide them using various approaches rooted in personal energy—not just as a spiritual concept but as a fundamental and tangible force in this life.

Through social media platforms like Instagram, TikTok, and YouTube, where I’ve built a community of over 1.5 million followers, I provide valuable content. Along the way, I’ve even earned the nickname “The Energy Activator.”

It all began with hypnosis audios designed to raise people’s vibrational frequencies—helping them improve self-esteem, build self-worth, and most importantly, believe in themselves.

I also offer digital courses and programs that teach people how to transform their reality. The first step is showing them how life operates like an energetic game. And just like any game, you need to understand the rules and how to play with the board, pieces, and dice. Life is the same: there’s a game board (the physical world we live in) and invisible rules (human and universal). Everything, at its core, is energy, and when you understand how to work with your energy, you can manifest anything you desire.

In addition to the courses, I work with clients one-on-one, guiding them step-by-step from point A (their current situation) to point B (the reality they want to experience). Think of it as a GPS, lighting the way toward creating the life they dream of.

Why energy in business?

Because many entrepreneurs and business owners focus solely on the tangible aspects of success. Strategy, finances, and the physical work, believing that’s where the real progress lies. What they often overlook is that none of it will truly work unless they are aligned physically, mentally, and, most importantly, spiritually or energetically.

Many find themselves stuck or frustrated, constantly hitting an invisible ceiling. That ceiling is their energy. If you don’t nurture it by managing your mindset and emotions, you’ll remain trapped, no matter how hard you work or how much effort you put in.

That’s why you often see people who don’t seem smarter, more prepared, or even harder-working than you achieving it all, the money, the houses, the cars, the dream partner. It’s not luck; it’s energy.

I also give talks across Latin America, teaching people how to connect with their electromagnetic field or personal energy, and even how to remove energetic blocks that hold them back. While this reality feels solid, there’s so much we can’t see or perceive with our senses—things that could be quietly affecting our lives.

You can find me on all social platforms as @tunuevarealidad or visit tunuevarealidad.com.

Are there any books, videos, essays or other resources that have significantly impacted your management and entrepreneurial thinking and philosophy?

I don’t want this to come across as self-promotion (though it might, LOL), but the book that truly changed my life is Create Your New Reality. It was my first book, and writing it was nothing short of transformative. It became a mirror of my own journey, allowing me to share my story openly, the highs and the lows, my successes and my struggles. Through the process, I embraced the idea that “my mess is my message” and discovered the courage to believe that my experiences could inspire and help others.

Many people, like me, have found themselves in dark, uncertain places. The techniques I used to heal, grow, and rebuild my life are not only personal but universal, resonating deeply with those seeking their own transformation.

The book explores a variety of approaches, from discovering your personal purpose, the energetic value of money to understanding and harnessing the power of sexual energy. But two quotes stand out as foundational principles that can shift anyone’s perspective if truly understood:

“The mind is everything. What you think, you become.” — Buddha
This insight became the cornerstone of my journey. It helped me unravel what had gone wrong in my life and how my thoughts had contributed to hitting rock bottom.

“If you want to find the secrets of the universe, think in terms of energy, frequency, and vibration.” — Nikola Tesla
This realization opened the door to understanding life as a constant flow of energy. Once I grasped that everything is energy vibrating at unique frequencies, I learned to recalibrate my own thoughts and emotions to vibrate in the same frequency with what I wanted to attract.

These principles, combined with the techniques outlined in the book, aim to empower readers to take control of their lives, recalibrate their energy, and craft a new reality that reflects their true desires. It’s not just a book—it’s a guide to transformation.

What’s a lesson you had to unlearn and what’s the backstory?

most importantly, unlearning how to be my old self. My previous identity as an advertising professional was vastly different from my current path, where I help people with emotional and energetic matters. Transitioning from a role driven by ego and personal achievement to one focused on supporting others in their personal transformation led to a long internal struggle. From selfish, so selfless.

This is a common experience for most people looking to change their lives. Mentally and emotionally, we cling to our former identity, which often keeps us stuck or prevents us from taking the leap toward the life we desire.

Take, for example, someone who wants to leave the 9-to-5 grind and become an entrepreneur. We might think their fear stems from uncertainty about success, but the truth goes much deeper. Facing the unknown or stepping into a new version of oneself can be uncomfortable, even painful, to the point of not recognizing the person we see in the mirror.

The best way to unlearn old patterns is by working on the subconscious, where our personality is rooted. Personality is simply a collection of repetitive thoughts, emotions, and actions formed over years. These habits and mental narratives become our operating system, protecting us from the unfamiliar, but also shaping our personal reality. Understand that your personality equals your personal reality.

When we change those ingrained thoughts and emotions, our actions begin to shift naturally. By consistently repeating these new patterns with conviction over time, we create a new personality—and with it, a new personal reality.

This process often involves techniques like energy cleansing, hypnosis, and guided meditations. These methods allow individuals not only to reprogram their subconscious, but also to begin experiencing what it feels like to live in their new reality right away.

Contact Info:

• Website: https://www.tunuevarealidad.com
• Instagram: https://www.instagram.com/tunuevarealidad
• Facebook: https://www.facebook.com/people/Tu-Nueva-Realidad/100028534737138/
• Youtube: https://www.youtube.com/c/TUNUEVAREALIDAD
• Other: Tiktok: https://www.tiktok.com/@tunuevarealidad

Image Credits

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