We caught up with the brilliant and insightful Dick Lazer a few weeks ago and have shared our conversation below.
Hi Dick , thanks for joining us today. How did you come up with the idea for your business?
Dick Lazers was founded by a couple of regular guys who think d*cks are funny. We love d*cks… and lasers. Back in the day, all the funny kids aimed laser pointers at their teachers and other kids. They also drew d*cks everywhere and figured out ways to put d*cks on other kids. Genius. We were those funny kids. And we figured out a way to marry the laser pointer and the d*ck. Thus, the Dick Lazer was born!
We knew there was a market for Dick Lazers when we were kids. Now that we are adults and are two months into the launch of our business we’ve found that there is, in fact, a market—we’re in numerous stores across the US and have our Dick… Lazers in the hands of countless individuals!
Dick Lazers can be shined anywhere at anytime. Our d*cks shine bright enough to make an impact in the day and night. Shine them in the office, in class, at your Bachelorette Party, at your neighbor’s window, in the dorms… basically anywhere that a laugh is needed.
Now, Dick Lazers are loved by many… and despised by a few. There’s nothing funnier than going out to your local bar, club or EDM show and seeing people shine d*cks on other people.
Enjoy, laugh, and spread d*cks.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
We invented the world’s GREATEST gag gift! The one and only, never before seen, Dick Lazer! Our remarkable novelty item is a laser pointer, that not only projects a laser (and a flashlight, and a blacklight) but 5 hilarious penis images. We provide a product that perfectly lends itself to pranks and nights upon nights of wild fun at an affordable price point. Guys and girls are loving the Dick Lazer and all of the fun things that you can do with it! Dick Lazers are the highlight of bachelorette parties, fire up fraternities, light up the office and classroom, and are a main attraction at any event/celebration. They are a contagious impulse buy at any store in which they are sold.
We are proud to have invented such a silly product that makes people of all walks of life laugh. From the college girls in line to get into the bar to the middle aged bouncer at the door, everyone thinks the Dick Lazer is funny. Yes, even your grandparents will chuckle. Don’t believe us? Buy one and show them.
Can you share one of your favorite marketing or sales stories?
Our first time pitching our product to a brick-and-mortar store was very memorable. It was the first time that we had physical product with our packaging, displays, and everything ready to go. We went into a local smoke shop and showed the shop owner what we had. He was very confused… so we demonstrated what a Dick Lazer does! He died of laughter and called his business partner up to share in the laughter. Without hesitation, they wanted to know how they could have it in their shop. They handed us cash and we had made our first brick-and-mortar sale on our first attempt.
How did you build your audience on social media?
We built our following on Instagram @dick_lazers by going out to bars, clubs, EDM, shows, etc and shining the Dick Lazer for crowds to see. Once people see it, they immediately ask, “Where did you get that!!?” This usually leads to our selling them a Dick Lazer on the spot and/or telling them to follow us on Instagram to see more hilarious situations that the Dick Lazer shines in. So, how did we build our social media? Boots on the ground—going out and meeting people.
Contact Info:
- Website: https://dicklazers.com/
- Instagram: https://www.instagram.com/dick_lazers/
- Youtube: https://www.youtube.com/channel/UCqPrkpu1-tSja5_EhFvLA-Q
- Other: TikTok: https://www.tiktok.com/@dicklazers