We’re excited to introduce you to the always interesting and insightful Dianne Melillo. We hope you’ll enjoy our conversation with Dianne below.

Dianne, appreciate you joining us today. One of the most important things we can do as business owners is ensure that our customers feel appreciated. What’s something you’ve done or seen a business owner do to help a customer feel valued?

We are constantly striving to make our customers feel special and appreciated. We put handwritten ‘thank you’ notes. We also see really loyal customers that make us really happy. One customer even reached out to us after receiving her item to tell us how happy she was with it, and that always makes us feel incredible. Buying a luxury item is something really personal, and we are always ecstatic when we can help someone find their dream bag.

Dianne, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

We are Dianne and Gabrielle, co-owners of Season 2 Consign Central New Jersey. We are a franchise of Season 2 Consign, a e-commerce retailer of pre-owned, 100% authentic luxury goods. We are also a mother/daughter duo! We provide a safe and engaging space to buy and sell authentic, pre-owned luxury. The relationship that we have with our customers and consignors is what we are most proud of. We have consignors that are consistently coming back to us because they trust us to get them a great price for their items and to work hard to sell it for them. For our customers, they appreciate our honesty and transparency, and know that when they purchase from us, they are getting exactly what was stated on our website. We pride ourselves on our transparency and helping customers find their dream bags. Working hard to make sure that we can share our love of pre-owned luxury makes our jobs incredibly enjoyable.

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

We keep in touch with our customers through a multitude of avenues: email, DM’s, text messages and phone calls. We make sure that we are incredibly accessible to our customers which has fostered a strong brand loyalty. On top of being readily available to answer customer inquiries, we are also doing lives on a weekly basis. Doing lives on our website, Instagram and TikTok has allowed us to create a stronger community with our customers, as well as to directly answer their questions in real-time. It also allows for more transparency with our customers, which has further strengthen our brand loyalty because our customers know that we are always honest with them.

Where do you think you get most of your clients from?

Social media has allowed us to grow our new clients. We keep a close eye on the trends and strategies that are most effective, and are constantly adapting to make sure we are using our social media platforms to show our inventory to both existing and new customers.

Contact Info:

• Website: season2consign.com
• Instagram: season2consign_centralnj
• Facebook: season2consign