We recently connected with Dianne Lawson, Astrologer and have shared our conversation below.
Dianne, thanks for taking the time to share your stories with us today. In our experience, overnight success is usually the result of years of hard work laying the foundation for success, but unfortunately, it’s exactly this part of the story that most of the media ignores. So, we’d appreciate if you could open up about your growth story and the nitty, gritty details that went into scaling up.
Being an astrologer in Topeka, Kansas and making a good living at it seems improbable. The reason why I was able to scale up and build my business was because I continually have treated what I do as a business, as well as a service to others. I had worked for many years as a social worker and have degrees in social work and psychology. I knew that I needed to take classes and workshops in business, marketing and public relations. There are lots of people who would love to be professional astrologers, but don’t treat what they are doing like a business. I remember the first e-commerce workshop I went to many years ago. The presenter told me I needed to have a website, an email list, a blog, a Facebook business page, a Facebook business group and a LinkedIn page. None of which I had. I came home from the workshop overwhelmed and dismayed. But, I immediately set out and worked nonstop until I acquired all of them.
The four main reasons I have continued to grow my practice until I have clients from all over the world is, 1. I have continually taken classes and read books to improve all of my abilities to be an astrologer who is also a business owner.
2, I have a large email list of people to whom I send out helpful astrology information. These emails keep me constantly in front of my clients’ minds. I cannot send out any email without clients calling me requesting astrological help from me.
3. I connect with lots of other people who help me attract clients. The number one way other people have helped me is to be on their podcasts and radio shows. If someone has hundreds of thousands of followers and I am on his or her show, I will always attract new clients.
4. My book, Extraordinary Relationships Through Astrology, sets me apart as someone who is an expert on helping people with relationships. https://www.amazon.com/Extraordinary-Relationships-Through-Astrology-Dianne/dp/1981281576/ref=sr_1_1?crid=U9U94R98HZR1&keywords=dianne+lawson&qid=1664877166&qu=eyJxc2MiOiIxLjAwIiwicXNhIjoiMC4wMCIsInFzcCI6IjAuMDAifQ%3D%3D&sprefix=dianne+lawson%2Caps%2C121&sr=8-1
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
How I found astrology
Many years ago a famous astrologer, Zipporah Dobbins, was coming to my town. I had never been interested in astrology before that, but when I heard myself say, “I have never had that done before,” I knew I would have to give it a try.
Whenever I hear myself say those words, I usually have to try it, as I am insatiably curious. I was blown away with Zipporah Dobbins told me. She knew specific and intimate things about me. I left her and went to my public library and came out with a pile of books to see how she had done it.
Diving into studying books and taking classes, I soon began doing charts for friends and family members. I soon became a professional astrologer and have never looked back. I found my calling. My professional life As a former licensed social worker and current ordained minister, I see my purpose in life is to help others and I feel very blessed that I am able to help people through my work. Living in Topeka, Kansas, I work with people locally, as well as from all over the world, in person, over the telephone, with Skype, FaceTime or Facebook.
I have helped all kinds of people improve their lives from the famous to the infamous. Well-known politicians, including a governor of a U. S. state, state representatives and a city manager have been my clients. A Pulitzer Prize winner, Tony Award winners and several prominent authors and businessmen have also been my clients. More colorful clients have included prostitutes and criminals.
A professional astrologer since 1973, I have studied with a wide variety of teachers, including western and Vedic. A voracious reader, I have an extensive astrology library. I have presented hundreds of classes, workshops and talks, to groups, clubs, organizations, government agencies and churches and over the radio.
Published more than 100 times in national astrology magazines, including in Mountain Astrologer, Dell Horoscope, American Astrology, True Astrology Horoscope, Complete Astrology Forecast and Mercury Hour, I have also been published in other magazines, including Fate, Toastmaster and children’s Christian magazines. I have also been published hundreds of times in newspapers and newsletters.
My book, Extraordinary Relationships Through Astrology, was recently published. I am working on a new book, Extraordinary Experiences.
A graduate of Washburn University of Topeka, I earned degrees in psychology and social work. I also did graduate work at the University of Montana in psychology, specifically in behavior modification.
My personal life:
Astrology over the years has helped me personally understand myself and others better, prepare for the future and know my life purpose and path. One of my favorite astrology stories about myself is when my husband came to me as a client. The second his birth chart came off of my printer and I looked at it, I knew I would marry him. The connections between our birth charts was astonishing.
I am married, have two daughters and two sons, and two granddaughters and a grandson. My most recent passion is Geocaching (see www.Geocaching.com). I also love traveling, reading, writing, being with family and friends, golf, walking, bird watching and learning new subjects. One of my goals in life is to travel to all seven continents. I love animals, including insects and spiders, and especially penguins and cats. I am a member of Mensa and Intertel (high IQ societies).
Astrology is the study of the correlation between the heavenly bodies and human affairs. I believe it is the most useful tool we have to help us navigate through life. The whole heavens are waiting to help us if we only let them.
First, I usually like for you to start out with your birth chart, as it gives good information about you as a person and your life as a whole. It explains your talents, abilities and purpose in life. We always talk about relationships and career.
Second, I like to talk with you about your yearly forecast. It helps you understand and prepare for the astrological weather of the next twelve months. It helps you work with challenging times and grab opportunities.
Third, at any time, you could call me for astrological guidance. Astrology has a wide variety of techniques to guide you to help you create the life you desire.
Fourth, a chart comparison between your chart and that of someone else’s can be helpful. It helps you appreciate the good things, and navigate through the more challenging aspects of the relationship.
Fifth, you could use horary astrology to answer any important questions. If you have an important question, the heavens are willing to help.
I believe that astrology is the best tool we have to navigate through life. The whole heavens are willing to help us if we only listen to what they have to tell us.
How do you keep in touch with clients and foster brand loyalty?
The number one way I keep in touch with clients is through my email list. I send out infrequent information about astrology that may be interesting or useful to my clients. It keeps me in the forefront of their minds and when they need clarification or help about any area of their lives, they contact me for help. I believe that every business owner needs an email list. I always ask anyone I meet who is interested in astrology if they want to be on my free email list. Anyone who would like to receive emails from me about astrology, can sign up at my website, www.DianneLawson.com.
Have any books or other resources had a big impact on you?
Even though I am constantly learning about astrology and business, probably my number one thing that has had an impact on my thinking and practice of my business is my weekly talks with my son. My son is also a business owner and breeds Old English Bulldogges that he sells to people around the world. He is my accountability partner and someone who is also constantly working on improving his business, too.
Contact Info:
- Website: www.DianneLawson.com
- Facebook: https://www.facebook.com/AstrologerDianneLawson
- Linkedin: https://www.linkedin.com/in/diannelawson1/
- Other: Extraordinary Relationships Through Astrology, https://www.amazon.com/Extraordinary-Relationships-Through-Astrology-Dianne/dp/1981281576/ref=sr_1_1?crid=U9U94R98HZR1&keywords=dianne+lawson&qid=1664877166&qu=eyJxc2MiOiIxLjAwIiwicXNhIjoiMC4wMCIsInFzcCI6IjAuMDAifQ%3D%3D&sprefix=dianne+lawson%2Caps%2C121&sr=8-1