Alright – so today we’ve got the honor of introducing you to Dianna Wacasey. We think you’ll enjoy our conversation, we’ve shared it below.

Hi Dianna, thanks for joining us today. Let’s start big picture – what are some of biggest trends you are seeing in your industry?

Let’s talk about the 5 Biggest Trends I see in the Green Cleaning Product Industry, especially 2024!

1) Use of Plant-Based Cleaning Products:

The cleaning industry is significantly shifting towards plant-based cleaning products- (products derived from renewable plant sources). This goes hand in hand with minimizing harsh chemicals and reducing environmental impact. I believe the reason is that consumers have more information today than ever; they are learning the health impact of household chemicals we’ve all used for years. Because of this, they are increasingly valuing these ‘greener’ products for their effectiveness, gentleness, and overall contribution to a healthier living environment. Today’s consumers can now make conscious, educated purchasing choices.

2) Emphasis on Transparently Labeled Cleaning Products:

Transparency in labeling was always an issue I had with cleaning products I purchased before formulating my own. That is why I am adamant that our ingredients for Simply Magic natural products are listed. Consumers want clear and comprehensive information about the ingredients used in cleaning products. Some manufacturers (not nearly enough) are responding by providing detailed labels that list all components, which allows customers to make informed choices that align with their needs, health considerations, and values.

3) Increased Use of Pure Essential Oils as a Natural alternative to Synthetic Fragrances:

Pure essential oils are gaining popularity as a natural alternative to synthetic fragrances. Research relating to the harmful health effects of synthetic fragrances used in everyday household cleaners raises concern and awareness. Traditionally, we know that essential oils have aromatherapeutic and mood-enhancing properties, and now we know they are good at cleaning, too. As well as smelling nicer, many essential oils have antimicrobial, antibacterial, and antiviral properties that enhance a product’s effectiveness. More people want to clean with them in their homes. Simply Magic all-purpose cleaner & deodorizer contains three pure essential oils containing these properties.

4) Focus on Biodegradable/Sustainable Ingredients:

A growing awareness of environmental sustainability drives the cleaning product industry to produce biodegradable and sustainable ingredients. Some manufacturers are choosing elements that break down naturally and reduce the amount of pollutants in the air. This trend aligns with consumers’ desire for cleaning products that minimize their ecological footprint and help reduce indoor air pollutants caused by the traditional cleaning product chemical fumes themselves.

5) More Reusable Cleaning Bottles and Containers:

As part of a broader effort to reduce plastic waste, some manufacturers are designing durable, refillable, reusable, and aesthetically pleasing containers. This encourages customers to adopt a more eco-friendly approach by purchasing cleaning concentrates, refills, and reusing the same containers, which reduces the volume of single-use plastic in circulation.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

My Odyssey from Frustration to a Revolution in Cleaning:

In the heart of a Texas town, where the spirit of community thrives, a transformative story unfolded – my story, the story of Momo’s Secrets, and the remarkable brand I have given birth to. Through my pursuit of healthier living and a dash of childhood nostalgia, Momo’s Secrets has not just created a product; we have ignited a movement.

Several years ago, I introduced the world to my brainchild: Simply Magic. This 100% natural all-purpose cleaner is a testament to my unwavering commitment to healthier families and homes. But this journey didn’t commence with a grand business plan. Instead, it was fueled by a blend of necessity, frustration, and a hint of nostalgia.

My business journey began when I set out to address various issues. These included family health problems, worries about harmful chemicals in cleaning products, frustration with deceptive products and environmental claims, and the inconvenience of needing various products to clean a home. In response, I embarked on a determined quest to create a truly effective solution.

Turning back to my roots for inspiration, I recalled my grandmother’s wisdom – using herbs and roots to concoct potent cleaning solutions. “Her house was always spotless and smelled so clean.” Months of experimentation and scientific exploration followed, leading to a breakthrough formula that met all my prerequisites for a chemical-free, all-encompassing cleaner.

The result was Simply Magic, a cleaner that does more than clean – it deodorizes, eliminating odors as you remove germs, dirt, grease, grime, and everyday life messes from multiple surfaces. All while caring for the well-being of families, pets, and the environment. With only four pure ingredients, all listed transparently on the label, Simply Magic becomes an ode to simplicity in an era of complexity. It embodies my unwavering commitment to quality and is free from chemicals, preservatives, surfactants, and solvents.

What sets Momo’s Secrets apart isn’t just the product itself but the ethos underpinning it. “I believe in quality over quantity, giving joyously, and investing in families to improve their quality of life.” It’s not just a cleaner; it’s a means to an end – a cleaner home, a healthier lifestyle, and a brighter future.

I emphasize we’re not just about selling a product; We’re about giving, serving, and improving lives. Momo’s Secrets is more than a brand; it’s a movement that empowers families to make conscious choices and create a positive impact on their surroundings. It’s a journey towards mindful consumerism, where each purchase becomes a step towards a cleaner, greener world, healthier, stronger families and homes.

This commitment extends beyond the product. With a heart full of purpose, I dedicate myself to researching household cleaning product ingredients and their impact on health and the environment. I have assembled a team, forming a community united by a common goal: to equip families with knowledge, enabling them to make informed decisions about the products they invite into their homes.

Reviews of Simply Magic have been demonstrative in their praise, celebrating its exceptional performance and our personalized care for our customers.

Momo’s Secrets shines as a beacon of both in a world where transparency and authenticity are valued. With a blend of nostalgia, innovation, and dedication, my journey from frustration to revolution is a tale that resonates deeply with so many others. We are committed to making lives better.

We’d love to hear a story of resilience from your journey.

Story of resilience:

An unexpected turn of events unfolded in less than six months following our launch. A comprehensive 17-page letter arrived, delivered by a respected legal firm representing a prominent and widely recognized commercial brand. The intricately worded document politely requested my cooperation in a number of matters and suggested my stepping aside. Initially, a mix of surprise and concern filled my thoughts: How had our endeavors drawn their attention? What course of action should I take? The inclination to consider discontinuing our business emerged.

However, the next day brought about a profound shift in my perspective. I began to view the situation differently: These were not mere challenges but opportunities to overcome. The realization dawned that these individuals were asserting themselves aggressively. Instead of succumbing to apprehension, their stance ignited my newfound determination.

In effect, I underwent a transformative growth, assuming the veil of a businesswoman with resolve. This experience broadened my vision beyond the mere sale of our exceptional product. My endeavors expanded into meticulous research on commonly used cleaning product ingredients and their potential adverse health effects. Drawing wisdom from accomplished industry experts, I embarked on a mission to empower families. I became committed to equipping them with accurate insights, enabling well-informed choices in their purchases.

Thus, my journey evolved from a potentially discouraging encounter into a catalyst for meaningful change within households. I aspired to facilitate positive shifts in lifestyles and homes by imparting verifiable knowledge.

How’d you build such a strong reputation within your market?

I believe two things have been meaningful in helping to build my reputation within this market. They are:

Honesty & Transparency:

Honesty and transparency have been integral to building my reputation. I firmly believe in the principle of saying what I mean and meaning what I say. This approach establishes trust with my customers and partners and showcases my commitment to integrity. When mistakes occur, as they inevitably do, I take responsibility for them and make every effort to rectify the situation. I think that this consistent demonstration of accountability has earned me respect and strengthened my reputation as someone who prioritizes ethical business practices.

Leading by Example:

A cornerstone of my reputation has been leading by example. I stick to the principle of never asking anyone to do something or invest in something I haven’t personally experienced or benefitted from. I think this demonstrates my dedication to offering genuine value. By trying and using products before I endorse them, I’ve established a sense of authenticity that resonates with my customers and partners. This commitment to hands-on involvement fosters trust and ultimately bolsters my reputation in the market.

Contact Info:

• Website: https://momossecrets.com
• Instagram: https://www.instagram.com/momos.secrets
• Facebook: https://www.facebook.com/momossecrets
• Linkedin: linkedin.com/in/dianna-wacasey-77a912269
• Twitter: https://twitter.com/MomosSecrets