Diana, thanks for taking the time to share your stories with us today Let’s start with a story that highlights an important way in which your brand diverges from the industry standard.

When I started Deeply Rooted Studio almost 3 years ago, I truly leaned into providing the best client experience for anyone who signed up to work with me. These days, this is something everyone knows about in the industry, as it has become one of the most crucial parts of your business’ success and growth. However, 3 years ago, this is what allowed me to build up my brand and sustainable network of clients that to this day support my business.

Another differentiating factor of working with me is that you do get a full-circle approach in any capacity. I am truly passionate about providing our clients with not just the visual identity and brand strategy, but I heavily focus on backtracking everything to what the online space requires from them to succeed. This may often go against a lot of the usual branding ideologies that may sometimes project a lot of unnecessary data and strategies onto an industry that doesn’t really need them.

To give you an example, it is different to brand an e-commerce store (product-based business) than to create a wildly successful brand for a personal brand (majority of online businesses, including agencies). From strategy to needing different brand assets, which makes a lot of online content about branding irrelevant for those who need to build an online brand that is rooted in them, the face behind the brand. Everything stems from their beliefs, personal preferences, life events, and beyond. I focus on building flexible brands that I know will need to withstand the growth and ever-evolving industry.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers

My name is Diana and I am a Brand Director and founder of Deeply Rooted Studio where we help female founders, CEOs, online educators and agencies turn their brands into premium experiences through our signature Deeply Rooted Method.

I have always been passionate about design, yet I struggled to find a way to express myself through the right kind of work. I graduated from Fashion Design, Business and Technology back in 2018, and ever since then, I have made it my mission to find what it is that would help me further polish up my skills and allow me to be more flexible and free with my time.

And I found all of that in Deeply Rooted Studio. This is where I feel at home because I get to control the work I put out there. My branding and consultancy firm allows me to stay creative and help others get seen and heard in their mission. Over the last couple of years, I’ve gone from selling $20 Canva templates to now working with some of the leading names in the online industry.

I think for any creative to be recognized and respected for their passion is a huge win. What I love the most about this whole journey is that I get to watch my business evolve with me. Whether it’s through design, services or clients that I get to work with.

Our services have evolved over the years, from offering simple logo packages to now offering full rebranding services for multiple 6 and 7-figure female founders. This is where I find myself thriving the most as I can provide a full-circle service, my very own Deeply Rooted Method, where I get to take my clients through the whole process, leaving no details behind.

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

Brand loyalty is based on trust. I have built Deeply Rooted Studio very intentionally, knowing this is what will help me create long-lasting relationships. Now, there are multiple layers to this, such as your overall brand positioning, client experience, and even the level of expertise you can bring to the table.

Every Deeply Rooted Studio client has 1:1 access to me throughout our time together (within Slack hours, of course, let’s not forget about the boundaries). This is how I can follow up on each project with every client, and this is how I can move through the project with minimum revisions needed. It’s all deeply rooted in the communication I, as the lead brand director, have with my clients and the level of trust I build throughout the entire time of working together.

Now, I must warn any creative reading this that it’s not for everyone to be able to maintain this level of communication. Therefore I always encourage any of my design mentorship students to find their own best ways to provide the highest quality client experience and communication.

Remember, brand loyalty is earned over time, by providing different brand touchpoints your clients (or even audience) get used to, which will result in raving fans.

Can you tell us about what’s worked well for you in terms of growing your clientele?

This is where your current client relationships and your front-facing strategy comes in. I have always leaned on fostering long-term client relationships over chasing new clients every single month. However, there are things you simply won’t be able to avoid as an online entrepreneur.

So apart from Deeply Rooted Studio having more than 80% client retention rate, I also focus on positioning and marketing on social media. I think many creatives struggle with this because we’d rather take on 10 projects to deal with on our own than speak up and share our message, but I promise once you find your flow, you’ll thank me!

What I teach all of my design mentorship students is to start simple. People love to see behind the scenes of our projects because it’s something they know they cannot do themselves. There is this huge misconception that you must show your face all the time for people to buy. Well, yes and no. Yes, to showing up for them to see who is behind the brand, but no, you do not need to do this every single day. What works best for me is to invite my audience into my creative space. Showcasing the methodology and strategy behind the brands that I build. Focusing on a strategically laid out set of stories, or content in general, that always leads to working with you works wonders. Trust me.

From there, you can take it further by setting up an easy funnel for your audience to go through to better understand your scope of work and how you can help them. This is best done via email, as you can better control the outcome and track the campaign’s success.

Contact Info:

• Website: https://www.deeplyrootedstudio.com/
• Instagram: https://www.instagram.com/deeplyrooted.studio/
• Linkedin: https://www.linkedin.com/in/diana-jakubcova/

Image Credits
Keira Mason