We caught up with the brilliant and insightful Diana Fuller a few weeks ago and have shared our conversation below.

Hi Diana, thanks for joining us today. Naming anything – including a business – is so hard. Right? What’s the story behind how you came up with the name of your brand?

o I aimed to create a name that embodies our brand’s identity and stands out in a competitive marketplace. This is crucial for brand recognition and recall. Simplicity is powerful. A concise, memorable name can leave a lasting impression.
o Since our first product was luxe faux fur leg warmers, I explored descriptive words, typographies, colors, and layouts in Canva. This hands-on approach helped me connect with the product.
o I looked at it through the eyes oof a consumer and considered what resonated on an emotional level. This is as valuable POV as it ensures alignment with target audiences.

o Thinking ahead, I considered future products in the fashion and lifestyle space. A versatile name that works across different product categories was paramount.

o Visual Impact: I wanted the name to stand out visually on products, social handles, and shopping platforms. Consider how it looks in various contexts—logos, labels, and digital spaces.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

My marketing and public relations background influenced my entrepreneurial journey. Launching the brand warmth alongside my sister Jennifer Martin enabled me to apply strategic thinking and brand-building expertise to a creative venture.

Warmth is a women-owned (and sister owned) business who knows how to have fun. Our mission is to blend fashion and function, creating luxurious accessories that provide both comfort and style. Inspired by the vibrant tapestry of our busy lives—whether we’re navigating bustling city streets or enjoying outdoor sports like golf, tennis, and pickleball—we’ve crafted a collection that embodies effortless elegance.
At the heart of our business lies a commitment to quality. We use the finest materials, all cruelty-free, to ensure our accessories are not only luxurious but also ethically sourced. Our Vegan fur is exceptionally soft to the touch, and it excels at retaining heat, keeping you warm and cozy during chilly days. Each piece is proudly made in the USA, reflecting our dedication to craftsmanship and supporting local artisans.

What we would like customers to know about our company:
-Sister-owned
-Women-owned
-Use the finest materials
-Cruelty-free
-Our first product is luxe faux fur leg warmers that are reversible
-Designed as a great alternative to all-weather gear. Easy to take off on the golf course, tennis court, or wherever life takes you once you heat up
-More warmth products are on the horizon!

What’s been the most effective strategy for growing your clientele?

-Showcasing real people wearing our leg warmers and sharing their positive experiences with their friends and business owners

What’s been the best source of new clients for you?

-Golf Clubs
-Skiers
-Tennis Clubs
-Pickleball players and fans

Contact Info:

• Website: https://warmthlifestyle.com
• Instagram: @warmth_lifestyle
• Facebook: https://www.facebook.com/profile.php?id=61557044728661

Image Credits

Photo of Diana Fuller Embrace Photos
Product shots (additional photos added) Caroline Lawson