We recently connected with Diana Diaz and have shared our conversation below.

Diana, looking forward to hearing all of your stories today. Let’s start with a story that highlights an important way in which your brand diverges from the industry standard.

I come from a South Central punk DIY background so I usually take a very holistic, boots on the ground approach to my work. I like to learn as much possible about my clients goals, beliefs, morals and align my work to their needs.

As a music manager, every show, brand partnership and and overall carrier strategy is executed with my clients values in mind. Thinking about how to creatively grow their carrier while maintaining a strong hold on inclusivity, community engagement and the political climate is really important. The same applies when I work with companies as a creative consultant. I link their work with community partners, brands and companies that can bring enrichment to their brand.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I was born and raised in Los Angeles and fell in love with music and art as a child. Being a daughter of Mexican immigrants I grew up very politically conscious and eventually merged the two by studying art and activism at UC Santa Cruz. I majored in Community Studies and have since then used art and music as tools to create social change. It’s the ethos of my work and how I function as a music manager and creative consultant.

I’m so lucky to manage such an amazing artist like Reyna Tropical. This is a band that has community in the forefront and thinks about how their music brings people together. I’m very proud of the growth thats been made and how I’ve been able to contribute to it.

When it comes to ama, my creative consulting company; I’ve been able to craft meaningful connections and experiences while weaving creativity into every thread of my work. I did community engagement for LACMA and it was the most wonderful thing to able to work directly with artists such as Judy Baca and Alison Saar. Translating their work into meaningful educational programs and bridging communities, artists, and institutions was a beautiful experience.

I have a deep passion for art and music and I hope it shows as it bleeds into my work.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

I think this is something a lot of women, especially women of color go, through but there is much hesitation at taking risks and believing in ourselves to take that leap. I had to unlearn a lot of systemic sexism and racism. I still am! It’s definitely an ongoing learning process.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

I’m very stubborn haha. I advocate for my clients and have a very solid ride or die mentality. I think that shows and has earned me a lot of respect.

I also tend to lean on the compassionate side which is unfortunately a unique quality in the music industry. I am stern when I have to be but will always lead with kindness.

Contact Info:

• Website: https://dianadiaz.co/
• Instagram: https://www.instagram.com/dianadiazlabel/