We recently connected with Diana Arango and have shared our conversation below.

Diana, thanks for joining us, excited to have you contributing your stories and insights. Do you manage your own social media?

I manage our social media, but our creative team helps us produce the video or photos we need. Let me share a story that happened to us and that I hear from other founders constantly. One month before we launched Chefpost, I thought we could delegate the social media management to a well-known agency, but it didn’t work, and let me tell you why. It is challenging for an outsider who meets with you occasionally to know your brand tone, voice, messaging, products, services, etc. After different attempts to outsource our social media management, I realized this is an insider job. You need someone who breathes your brand and knows the insights and what’s going on to craft a strategy that reflects your business goals and relates to your target market. That first person is typically the founder; this is why I manage our social media, but we have content creators that help us create photos and videos. I write most of the copy, engage with our followers and respond to DMs. We bet on building genuine relationships, and we don’t use bots.

As we grow to other cities, this will become a full-time job, and we are preparing to hire someone in-house that can take over. In conclusion, as a business owner, especially at the beginning, you have to wear many hats, and as you grow, you can start creating your own specialized team that breathe your same values and help you do a better job than you do.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I am the co-founder and CEO of Chefpost. We started this business out of my own need and desperation of looking for a solution that everyone seemed to have, which is finding a place where you could book a chef you can trust whenever you need it. Three years ago, I was looking for that solution; I was a working mom juggling between work and time with my kids, with no energy or extra time to cook. All my friends, clients, and colleagues were complaining about the same. I thought there should be a more cost-effective way to do this, and that is how we created Chefpost. A one-stop platform where you can book a vetted chef on demand to cook for you whatever you want in the comfort of your own home.

People are busy and don’t have time to cook, let alone search all over the internet or social for a chef they can trust. Asking for quotes or making interviews with chefs is not efficient. Chefpost solves the problem for everyone. From weekly meals, meal prepping, casual dinners, or fancy experiences. We’ve got it all. Services and menus are curated by our Chefpost Experience Team to make your life easier and better. You don’t even have to think about the menu. We’ve got a meal plan for you. Need help planning your event? We will guide you and help you book the perfect chef and coordinate servers and tablescape rentals. Chefpost is your go-to place for all your cooking services needs, so you can relax and enjoy what matters the most.

I am super proud of how people like Chefpost and become our biggest fans. We appreciate your customers and work very hard to serve them in the best way possible. I am also very proud of the community of chefs we have, we work closely with all the chefs, and that’s where all the magic happens.

We’d love to hear the story of how you built up your social media audience?

My advice is that you need to have a very clear brand before starting your social media presence. Understanding your brand core: value, messaging, tone, personality, target market, and vision is key to creating content that represents your brand and resonates with your target market. In the beginning, no one knows your brand better than you, so I highly encourage founders to do their own social media management at the beginning, then you can delegate it. This will help you understand your audience, deliver the right message, connect, and build genuine relationships with your followers.

We started building our audience like that. I directly (still do) engage with people and followers that are our target market. We also collaborate with brands and influencers that share our same values. I don’t necessarily do the content myself, we have an amazing creative team that helps us with the photography and videos, but I am very involved in the strategy, messaging, and brand associations.

How’d you build such a strong reputation within your market?

It’s what we call the “Chefpost Experience”. We know our customers very well, and we listen to what they want, and then we overdeliver. Our platform is very customer-driven, so people can find what they want in a few clicks. We also hand-pick the chefs we bring into the platform. Our vetting process is rigorous, so people can trust the chef they are booking at Chefpost. In conclusion, reputation comes down to the quality and how we deliver our promise of making people’s lives easier and better.    

Contact Info:

• Website: https://chefpost.com/
• Instagram: @chefpost
• Facebook: @chefpostpage
• Linkedin: https://www.linkedin.com/in/diana-arango-5aa54430/
• Twitter: @chefpost
• Youtube: @chefpost

Image Credits
Photos by Chefpost